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A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

Visual branding : a rhetorical and historical analysis

McQuarrie, Edward F. - 2016

Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical perspective -- Part II: brand marks -- 3. A typology of brand marks -- 4. How and why brand marks vary across product categories -- 5. Rhetorical evolution of brand marks -- Part...

Persistent link: https://www.econbiz.de/10012419839

Handbook on brand and experience management

Schmitt, Bernd H. (contributor); … - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Persistent link: https://www.econbiz.de/10011851072

The artisan brand : entrepreneurship and marketing in contemporary craft economies

Mulholland, Jon (ed.); Ricci, Alessandra (ed.); … - 2022

, it also serves as a useful resource for practitioners and stakeholders within the artisanal and craft sector who might be …

Persistent link: https://www.econbiz.de/10013462774

Marketing countries, places, and place-associated brands : identity and image

Papadopoulos, Nicolas G. (ed.); Cleveland, Mark (ed.) - 2021

Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...

Persistent link: https://www.econbiz.de/10012665636

Branding Chinese mega-cities : policies, practices and positioning

Björner, Emma (contributor); Berg, Per Olof (contributor) - 2014

practice of city branding and reveals the mechanics of city positioning. The focus on China is inciting but the implications …, helping the reader learn from both; and the lessons for city branding are important, timely and rewarding.'--Dr Mihalis …-cities, yet relevant cases in the more developed world are critically reflected to illuminate the path to new practices of city …

Persistent link: https://www.econbiz.de/10011850828

The Asian Mediterranean : port cities and trading networks in China, Japan and South Asia, 13th-21st century

Gipouloux, François - 2011

pt. 1. Two models of expansion without borders : the European Mediterraneans -- pt. 2. Early outlines of an Asian Mediterranean : the predominance of tributary trade -- pt. 3. The overlapping of Western and Asian trading networks -- pt. 4. The arena of re-globalisation : the second birth of the...

Persistent link: https://www.econbiz.de/10011851424

Clusters and globalisation : the development of urban and regional economies

Pitelis, Christos (contributor); … - 2006

Clusters and Globalisation brings together scholars with different perspectives and theoretical groundings, and from different disciplines, to consider conceptual arguments and case study material. In doing so the volume identifies key characteristics and requirements of the forms of cluster...

Persistent link: https://www.econbiz.de/10011851518