Björner, Emma (contributor); Berg, Per Olof (contributor) - 2014
practice of city branding and reveals the mechanics of city positioning. The focus on China is inciting but the implications …, helping the reader learn from both; and the lessons for city branding are important, timely and rewarding.'--Dr Mihalis …-cities, yet relevant cases in the more developed world are critically reflected to illuminate the path to new practices of city …