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Handbook on place branding and marketing
Campelo, Adriana (contributor) - 2017
Contents: Section 1: Place branding: strategies and perspectives -- 1. The state of art: from country-of-origin to strategies for economic development / Adriana Campelo -- 2. Place branding in strategic spatial planning: challenges and opportunities of branding regions / Eduardo Oliveira and...
Persistent link: https://www.econbiz.de/10012419935
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Competitiveness and tourism
Crouch, Geoffrey I. - 2012
Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative title of articles covers service sector competition; conceptual models of tourism competitiveness; the...
Persistent link: https://www.econbiz.de/10011852335
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Handbook of experience science : tourism, hospitality, and leisure
Chen, Joseph (ed.); Prebensen, Nina K. (ed.);  … - 2024 - First edition
"Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of...
Persistent link: https://www.econbiz.de/10014466829
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Marketing countries, places, and place-associated brands : identity and image
Papadopoulos, Nicolas G. (ed.); Cleveland, Mark (ed.) - 2021
Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...
Persistent link: https://www.econbiz.de/10012665636
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The economics of environmental risk : information, perception and valuation
Smith, Vincent Kerry - 2022
"Featuring real world examples of how risk information affects public choices, The Economics of Environmental Risk … by officials providing information on risk and designing policies for managing them. Further consideration is also given … public policy, risk analysis and environmental and resource economics will value the useful examples found in this …
Persistent link: https://www.econbiz.de/10013537823
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Case studies of executive deviance : a theory of business convenience
Gottschalk, Petter - 2020
Contents: Introduction -- 1. Convenience case of navy commander -- 2. Convenience case of chief executive officer -- 3. Convenience case of corruption blame -- 4. Convenience case of investment fraud -- 5. Rich and mighty on the shoreline -- 6. Corruption among friends -- 7. Germany: Thomas...
Persistent link: https://www.econbiz.de/10012294237
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History of entrepreneurship : innovation and risk-taking, 1200-2000
Casson, Mark - 2013
Press. -- Knight, Frank H. (1921) Risk, Uncertainty and Profit, Boston: Houghton Mifflin. -- Landes, David S., Joel Mokyr …
Persistent link: https://www.econbiz.de/10011852178
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Retirement provision in scary markets
Bateman, Hazel (contributor) - 2007
Who's afraid of the big bad bear? : or, why investment in equities for retirement is not scary and why investing without equities is scary / Ronald Bewley, Nick Ingram, Veronica Livera and Sheridan Thompson -- Assessing the risks in global fixed interest portfolios / Geoffrey Brianton -- The...
Persistent link: https://www.econbiz.de/10012420067
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Insurance and risk management
Niehaus, Greg (contributor) - 2008
There is a broad range of literature on the economics of insurance and risk management. This timely publication … theory to many different insurance markets. It also offers important insights into the factors influencing corporate risk … management decisions, and the theoretical underpinnings for why corporations with well-diversified shareholders would reduce risk …
Persistent link: https://www.econbiz.de/10011852241
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Globalization and the environment : risk assessment and the WTO
Kellow, Aynsley J. (contributor);  … - 2001
One of the unforeseen consequences of the WTO agreements has been controversy over risk. This volume explores aspects … of risk with special reference to the WTO, where national instruments to reduce risk may conflict with international … trade rules. The book is divided into sections dealing with: accounting for risk in trade agreements; risk and the WTO …
Persistent link: https://www.econbiz.de/10011851983