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Glebova, Ekaterina - 2024

"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...

Persistent link: https://www.econbiz.de/10014635736

A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

examines the application of branding principles and best practices in common business contexts. Chapters analyse cutting …-profit branding, and internal brand management. Providing a concise overview of key brand management topics and illustrating important … marketing, strategic management, and branding"-- …

Persistent link: https://www.econbiz.de/10014372517

Concise introduction to sports marketing

Cornwell, T. Bettina; Jahn, Steffen - 2023

"Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that...

Persistent link: https://www.econbiz.de/10014322910

Recent developments in the economics of sport

Andreff, Wladimir - 2011

-212. -- Aglietta M., W. Andreff and B. Drut (2008), Bourse et football, Revue d'Economie Politique, 118 (2), 255-296. -- Anderson D …, Pouvoirs, no. 1, varia (27 pages). -- Andreff W. (2007b), French Football: A Financial Crisis Rooted in Weak Governance … professionnel. Vers une meilleure gouvernance du football français, Revue Economique, 60 (2), 591-634. -- Andreff W. and S …

Persistent link: https://www.econbiz.de/10012420118

Handbook on the economics of sport

Szymanski, Stefan (contributor); … - 2006

This comprehensive Handbook provides a survey of all the major research areas in sports economics written by almost all of the active researchers in this field. It offers not only an accessible insight into the major findings of the literature but also presents some of the world's principal...

Persistent link: https://www.econbiz.de/10011852057

Visual branding : a rhetorical and historical analysis

McQuarrie, Edward F. - 2016

Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical … -- 5. Rhetorical evolution of brand marks -- Part III: visual elements -- 6. Typeface in visual branding -- 7. Spokes …Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive …

Persistent link: https://www.econbiz.de/10012419839

Handbook on brand and experience management

Schmitt, Bernd H. (contributor); … - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Persistent link: https://www.econbiz.de/10011851072

The artisan brand : entrepreneurship and marketing in contemporary craft economies

Mulholland, Jon (ed.); Ricci, Alessandra (ed.); … - 2022

models, using innovative branding and marketing strategies, and entrepreneurship, to utilise the best of both the past and …, it also serves as a useful resource for practitioners and stakeholders within the artisanal and craft sector who might be …

Persistent link: https://www.econbiz.de/10013462774

Concise encyclopedia of corporate social responsibility

Matthews, Lee (ed.); Bianchi, Lara (ed.); Ingram, Claire (ed.) - 2024 - First edition

"This Concise Encyclopedia is an interdisciplinary overview of the field of Corporate Social Responsibility (CSR). It not only incorporates well-established concepts proffered by highly influential voices, but also captures the perspectives of tomorrow. The entries present some of the main...

Persistent link: https://www.econbiz.de/10014466839

Handbook of accounting, accountability and governance

Carnegie, Garry D. (ed.); Napier, Christopher (ed.) - 2023

"This Handbook explores how accounting, accountability and governance are interconnected, and demonstrates that they must operate effectively together in establishing good personal and organizational behaviour in entities of all types around the globe. The health of organizations, both financial...

Persistent link: https://www.econbiz.de/10014372520