Brand equity for football club organizations
Year of publication: |
2016
|
---|---|
Authors: | Shuv-Ami, Avichai |
Published in: |
International journal of organizational analysis. - Bingley : Emerald Group Publishing Limited, ISSN 1934-8835, ZDB-ID 2317134-0. - Vol. 24.2016, 4, p. 706-724
|
Subject: | Brand equity | Sports clubs organizations | Football club organizations | Branding | Fans | Value | Stakeholders | Fußball | Football | Markenimage | Brand image | Markenführung | Brand management | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Profisport | Professional sports | Stakeholder |
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