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A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in … brand management give insights into the exponential growth of the field and identify promising directions for future … investigation. Illustrating the significant depth and breadth of research in brand management, contributors explore both …

Persistent link: https://www.econbiz.de/10014372517

Handbook of experience science : tourism, hospitality, and leisure

Chen, Joseph (ed.); Prebensen, Nina K. (ed.); … - 2024 - First edition

"Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of...

Persistent link: https://www.econbiz.de/10014466829

Innovation in public sector services : entrepreneurship, creativity and management

Windrum, Paul (contributor); Koch, Per M. (contributor) - 2008

This groundbreaking book provides new key insights and opens up an important research agenda. The book develops a new taxonomy of the different types of innovation found in public sector services, and investigates the key features and drivers of public sector entrepreneurship. The book contains...

Persistent link: https://www.econbiz.de/10011852048

Elgar encyclopedia of healthcare management

Lega, Federico (ed.) - 2023

"Management practices within the healthcare sector are shaped by a multitude of professional, social, political and technical factors. This Elgar Encyclopedia of Healthcare Management provides insights and definitions on essential themes that clarify complexity and specificity of leading within...

Persistent link: https://www.econbiz.de/10014372525

Visual branding : a rhetorical and historical analysis

McQuarrie, Edward F. - 2016

Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical … perspective -- Part II: brand marks -- 3. A typology of brand marks -- 4. How and why brand marks vary across product categories … -- 5. Rhetorical evolution of brand marks -- Part III: visual elements -- 6. Typeface in visual branding -- 7. Spokes …

Persistent link: https://www.econbiz.de/10012419839

Handbook on brand and experience management

Schmitt, Bernd H. (contributor); … - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It … encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand … management, the researcher's perspective on current tools in practice by brand managers, new research and conceptual frameworks …

Persistent link: https://www.econbiz.de/10011851072

The artisan brand : entrepreneurship and marketing in contemporary craft economies

Mulholland, Jon (ed.); Ricci, Alessandra (ed.); … - 2022

"Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. Exploring how artisanal and craft products remain vibrant...

Persistent link: https://www.econbiz.de/10013462774

Fast growing firms in a slow growth economy : institutional conditions for innovation

Visintin, Francesca (contributor); … - 2016

Preface and acknowledgements -- 1. Introduction: innovation beyond national systems fragility: institutional bricolage for SMEs growth / D. Lauto G. Pittino and F. Visintin -- Part I the context -- 2. Entrepreneurship and technological clusters. the influence of contextual factors on the birth...

Persistent link: https://www.econbiz.de/10012419812

The emergence of entrepreneurial behaviour : intention, education and orientation

Santos, Susana C. (contributor); … - 2017

-- 10. Linking SME's strategic orientation and international performance: insights from an empirical investigation in Italy …

Persistent link: https://www.econbiz.de/10012419919

The learning region : foundations, state of the art, future

Rutten, Roel (contributor); Boekema, Frans (contributor) - 2007

The aim of this book is to present a much-needed conceptualization of 'the learning region'. The editors scrutinize key concepts and issues surrounding this phenomenon, which are then discussed in the context of recent literature. This unique conceptualization of the learning region presents a...

Persistent link: https://www.econbiz.de/10012419966