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marketing activities undertaken at each level -- Conclusion -- References -- Social media mechanics and marketing strategy …
Persistent link: https://www.econbiz.de/10012416732
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid … Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer … scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital …
Persistent link: https://www.econbiz.de/10014322905
marketing and management of new technologies …
Persistent link: https://www.econbiz.de/10011851049
"In this thoroughly revised edition of The Chinese Strategic Mind, Hong Liu underscores how the distinctive foundations of Chinese and Western thought lead to divergent focuses, objectives, and approaches. He aptly introduces a framework for comprehending the Chinese strategic mindset, exploring...
Persistent link: https://www.econbiz.de/10014635741
firms have benefited from these new forms of innovation. A novel approach to innovation planning and strategy is also …
Persistent link: https://www.econbiz.de/10012419939
cooperating in a network of organizations is less understood. It reviews how, in the context of technology management, digital … students and faculty in the fields of information systems, public management, public policy and technology management …
Persistent link: https://www.econbiz.de/10014372526
resource for scholars and students interested in strategic management, branding, marketing and organisational behaviour. Its …
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rapidly grown in scope and breadth, this book will be a crucial read for academics and researchers of business management …
Persistent link: https://www.econbiz.de/10014544831
"This timely Companion offers keen insights into the challenges of valuing digital versus traditional assets, exploring how behavioral and social traits, states and actions can cause biased perspectives in over- or underestimating the value of digital assets. It provides an objective, scientific...
Persistent link: https://www.econbiz.de/10014635728
Pricing Structures', Journal of Economics and Management Strategy, 18 (4), Winter, 1011-43 -- Gerard J. Tellis, Eden Yin and …), 'Clicks, Discontinuities, and Firm Demand Online', Journal of Economics and Management Strategy, 18 (4), Winter, 935 …: Theory, and Evidence from eBay', Journal of Economics and Management Strategy, 15 (2), Summer, 353-69 -- Gary E. Bolton …
Persistent link: https://www.econbiz.de/10012419900