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Recent developments in the economics of sport
Andreff, Wladimir - 2011
.A. Matheson (2001), Home Run or Wild Pitch? Assessing the Economic Impact of Major League Baseball's All-Star Game, Journal of …, Economic Journal, 119, 24-46. -- Chiappori P.-A., S. Levitt and T. Groseclose (2002), Testing Mixed-Strategy Equilibria When … J.K. Hakes (2005), How Long a Honeymoon? The Effect of New Stadiums on Attendance in Major League Baseball, Journal of …
Persistent link: https://www.econbiz.de/10012420118
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Concise introduction to sports marketing
Cornwell, T. Bettina; Jahn, Steffen - 2023
"Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that...
Persistent link: https://www.econbiz.de/10014322910
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Encyclopedia of sport management
Pedersen, Paul M. (ed.) - 2024 - Second edition
range of sport management disciplines, from communication to strategy. Applies both contemporary and historical research …
Persistent link: https://www.econbiz.de/10015072954
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Services in sport management
Glebova, Ekaterina - 2024
"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...
Persistent link: https://www.econbiz.de/10014635736
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Handbook on the economics of sport
Szymanski, Stefan (contributor);  … - 2006
This comprehensive Handbook provides a survey of all the major research areas in sports economics written by almost all of the active researchers in this field. It offers not only an accessible insight into the major findings of the literature but also presents some of the world's principal...
Persistent link: https://www.econbiz.de/10011852057
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Research handbook on major sporting events
Solberg, Harry Arne (ed.); Storm, Rasmus K. (ed.);  … - 2024 - First edition
"Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the...
Persistent link: https://www.econbiz.de/10014466847
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The artisan brand : entrepreneurship and marketing in contemporary craft economies
Mulholland, Jon (ed.); Ricci, Alessandra (ed.);  … - 2022
presented by technological innovation and evolving consumption patterns for their future viability and vitality. Revolutionary … models, using innovative branding and marketing strategies, and entrepreneurship, to utilise the best of both the past and … sociology who are interested in contemporary innovation in artisanship and craft. With practical advice from industry experts …
Persistent link: https://www.econbiz.de/10013462774
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A research agenda for brand management in a new era of consumerism
King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023
examines the application of branding principles and best practices in common business contexts. Chapters analyse cutting …-profit branding, and internal brand management. Providing a concise overview of key brand management topics and illustrating important … marketing, strategic management, and branding"-- …
Persistent link: https://www.econbiz.de/10014372517
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Visual branding : a rhetorical and historical analysis
McQuarrie, Edward F. - 2016
Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical … -- 5. Rhetorical evolution of brand marks -- Part III: visual elements -- 6. Typeface in visual branding -- 7. Spokes …Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive …
Persistent link: https://www.econbiz.de/10012419839
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Handbook on brand and experience management
Schmitt, Bernd (contributor); Rogers, David L. (contributor) - 2008
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...
Persistent link: https://www.econbiz.de/10011851072