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Persistent link: https://www.econbiz.de/10011851049
This important book, a successor volume to European Industries, brings together a number of in-depth and authoritative studies of key European industries, providing fascinating insights into their nature and characteristics
Persistent link: https://www.econbiz.de/10011851763
Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative title of articles covers service sector competition; conceptual models of tourism competitiveness; the...
Persistent link: https://www.econbiz.de/10011852335
Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...
Persistent link: https://www.econbiz.de/10012416732
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
Contents: Part I: Setting the scene -- 1. Introduction to a research agenda for workplace stress and wellbeing / E. Kevin Kelloway and Cary L. Cooper -- 2. Workplace stress and wellbeing: Pathways for future research advances / James Campbell Quick -- 3. The cost of stress to uk employers and...
Persistent link: https://www.econbiz.de/10012665638
Job quality is a crucial link between the economy and well-being. This original book proves that it can and should be measured, proposing a theoretically based multidimensional "Index of Job Quality" that is tested in the EU member States. The index proves particularly useful to measure the...
Persistent link: https://www.econbiz.de/10011851539
This authoritative book brings together many of the leading published articles in the field of workplace wellbeing and happiness. It highlights the costs of a lack of wellbeing at work, what research suggests are the sources of depleted and enhanced wellbeing, as well as happiness at work. It...
Persistent link: https://www.econbiz.de/10011852156
"Through concise investigations into key questions such as how we can develop meaningful work experiences and how we can create an enabling work setting, Jaap Paauwe aids readers' understanding of how optimal workplace commitment and organizational performance may be achieved. Progressing...
Persistent link: https://www.econbiz.de/10014635745
This book provides a comprehensive examination of the physical and mental health challenges facing workers today, focusing particularly on the social, technological, and political consequences of the COVID-19 pandemic. Delving into core perceptions of work culture, chapters also map out ways of...
Persistent link: https://www.econbiz.de/10014635754