definitions of important concepts within marketing, business, organizational communication and public relations followed by …"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct … communication, this timely Encyclopedia links topics including selected theories, organization as an entity, corporate branding …

. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a … from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior … marketing curricula …

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range … from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …

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