Narrow search
Showing 1 - 10 of 80
Cover Image
Handbook on digital corporate communication
Luoma-aho, Vilma (ed.); Badham, Mark (ed.) - 2023
"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...
Persistent link: https://www.econbiz.de/10014287417
Cover Image
Social marketing and advertising in the age of social media
Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020
Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...
Persistent link: https://www.econbiz.de/10012416732
Cover Image
Digital marketing strategy : create strategy, put it into practice, sell more
Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
Cover Image
Capturing the innovation opportunity space : creating business models with new forms of innovation
Flowers, Stephen - 2017
Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...
Persistent link: https://www.econbiz.de/10012419939
Cover Image
Digitalization and sustainability : advancing digital value
Brohman, Kathryn (ed.); Dawson, Gregory S. (ed.);  … - 2023
"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...
Persistent link: https://www.econbiz.de/10014372526
Cover Image
Understanding collaborative consumption
Albinsson, Pia A. (ed.); Perera, B. Yasanthi (ed.);  … - 2024
"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...
Persistent link: https://www.econbiz.de/10014544831
Cover Image
Transformations in global governance : implications for multinationals and other stakeholders
Vachani, Sushil (contributor) - 2006
strategy in a changing nonmarket environment / John Ahlquist and Aseem Prakash -- Governance and the stakeholder corporation …
Persistent link: https://www.econbiz.de/10011850810
Cover Image
Organizing transnational accountability
Garsten, Christina (contributor);  … - 2008
This book adds a multi-disciplinary organizational perspective to the theoretical analysis of political accountability and argues for a broadening of the conventional understanding of the concepts of responsibility and accountability
Persistent link: https://www.econbiz.de/10011852092
Cover Image
Stakeholders
Phillips, Robert (contributor);  … - 2010
Marguerite Schneider (2002), 'A Stakeholder Model of Organizational Leadership', Organization Science, 13 (2), March …-April, 209-20 -- R. Edward Freeman and Robert A. Phillips (2002), 'Stakeholder Theory: A Libertarian Defense', Business Ethics … Quarterly, 12 (3), July, 331-49 -- Richard A. Wolfe and Daniel S. Putler (2002), 'How Tight Are the Ties that Bind Stakeholder …
Persistent link: https://www.econbiz.de/10011852309
Cover Image
Concise encyclopedia of corporate social responsibility
Matthews, Lee (ed.); Bianchi, Lara (ed.); Ingram, Claire (ed.) - 2024 - First edition
"This Concise Encyclopedia is an interdisciplinary overview of the field of Corporate Social Responsibility (CSR). It not only incorporates well-established concepts proffered by highly influential voices, but also captures the perspectives of tomorrow. The entries present some of the main...
Persistent link: https://www.econbiz.de/10014466839