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Grocery e-commerce : consumer behaviour and business strategies
Kornum, Niels (ed.); Bjerre, Mogens (ed.) - International Workshop on Consumer Behaviour and … - 2005
This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels...
Persistent link: https://www.econbiz.de/10014473809
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Trust and new technologies : marketing and management on the Internet and mobile media
Kautonen, Teemu (contributor) - 2008
Persistent link: https://www.econbiz.de/10011851049
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The economics of e-commerce
Baye, Michael R. (contributor); Morgan, John (contributor) - 2016
-Charles Rochet and Jean Tirole (2003), 'Platform Competition in Two-Sided Markets', Journal of the European Economic Association, 1 … (4), June, 990-1029 -- Bernard Caillaud and Bruno Jullien (2003), 'Chicken and Egg: Competition among Intermediation … Service Providers', RAND Journal of Economics, 34 (2), Summer, 309-28 -- Mark Armstrong (2006), 'Competition in Two …
Persistent link: https://www.econbiz.de/10012419900
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Buyer power and competition in European food retailing
Clarke, Roger; Davies, Stephen; Dobson, Alan Paul; … - 2002
work of several of the authors, to consider how the growth of large supermarket chains affects competition in food … European competition policy more generally, such as lawyers, civil servants and consultancy groups, will find this volume …
Persistent link: https://www.econbiz.de/10014474128
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Social marketing and advertising in the age of social media
Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020
Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...
Persistent link: https://www.econbiz.de/10012416732
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Digital marketing strategy : create strategy, put it into practice, sell more
Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
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Handbook on the economics of the internet
Bauer, Johannes M. (contributor);  … - 2016
arrangements and internet architecture -- 8. Competition and antitrust in internet markets / Justus Haucap and Torben Stühmeier … competition, and enabling private companies, governments, and the non-profit sector to develop new business models. In this new …
Persistent link: https://www.econbiz.de/10012419865
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Configured by consumption : how consumption-demand will reshape supply chain operations
Kam, Booi Hon; Rimmer, Peter James - 2022
"With the paradigm shift in consumption habits during the COVID-19 pandemic accelerating the digital transformation of supply-chain operations, Configured by Consumption offers a timely reflection on the technological evolution of production-consumption cycles since the genesis of...
Persistent link: https://www.econbiz.de/10013331165
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Teaching economics online
Al-Bahrani, Abdullah (ed.); Chaudhury, Parama (ed.);  … - 2024
"In the light of the changes brought about by the Covid-19 pandemic, this book is essential reading, providing valuable insight into teaching economics both online and in a hybrid format. Diverse in scope, Teaching Economics Online combines past experience with innovative ideas on how to design...
Persistent link: https://www.econbiz.de/10015072977
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Handbook of experimental game theory
Capra, C. Monica (ed.); Croson, Rachel Toni Algaze (ed.);  … - 2020
Contents: Introduction to the handbook of experimental game theory / C. Mónica Capra, Rachel T.A. Croson, Mary L. Rigdon and Tanya S. Rosenblat -- Part I: A sampling of methodological innovations -- 1. Stochastic game theory for social science: A primer on quantal response equilibrium / Jacob...
Persistent link: https://www.econbiz.de/10012416711