Showing 1 - 10 of 49
Recommended readings (Machine generated): Adler M. (1985), Stardom and Talent, American Economic Review, 75, 208-212. -- Aglietta M., W. Andreff and B. Drut (2008), Bourse et football, Revue d'Economie Politique, 118 (2), 255-296. -- Anderson D.J. and J.J. Cheslock (2004), Institutional...
Persistent link: https://www.econbiz.de/10012420118
"Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that...
Persistent link: https://www.econbiz.de/10014322910
"This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field. Dynamic and multidimensional, this Encyclopedia encapsulates sport management through rigorous examination...
Persistent link: https://www.econbiz.de/10015072954
"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...
Persistent link: https://www.econbiz.de/10014635736
This comprehensive Handbook provides a survey of all the major research areas in sports economics written by almost all of the active researchers in this field. It offers not only an accessible insight into the major findings of the literature but also presents some of the world's principal...
Persistent link: https://www.econbiz.de/10011852057
"Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the...
Persistent link: https://www.econbiz.de/10014466847
This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels...
Persistent link: https://www.econbiz.de/10014473809
It's a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to...
Persistent link: https://www.econbiz.de/10011851684
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing...
Persistent link: https://www.econbiz.de/10011852098
Persistent link: https://www.econbiz.de/10011851049