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Research handbook of innovation and creativity for marketing management
Shiu, Eric C. C. (contributor) - 2017
personality on creativity / Eva Hoff and Ingegerd Carlsson -- 9. Chan/Zen of creativity management / Ai-Girl Tan -- 10. Creativity … marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global … innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and …
Persistent link: https://www.econbiz.de/10012419923
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Handbook of Islamic marketing
Sandıkçı, Özlem (ed.); Rice, Gillian (ed.) - 2011
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range from fashion and food consumption practices of...
Persistent link: https://www.econbiz.de/10011850796
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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...
Persistent link: https://www.econbiz.de/10011850696
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Handbook of research on marketing and corporate social responsibility
Hill, Ronald Paul (contributor); Langan, Ryan (contributor) - 2014
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the...
Persistent link: https://www.econbiz.de/10011851562
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Trust in market relationships
Castaldo, Sandro - 2007
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...
Persistent link: https://www.econbiz.de/10012420003
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Handbook of research on Asian business
Yeung, Henry Wai-Chung (contributor) - 2007
-of-the-art reviews of Asian business in an expansive range of areas including: business organizations, strategic management, marketing …
Persistent link: https://www.econbiz.de/10011851972
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Digital marketing strategy : create strategy, put it into practice, sell more
Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
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Research handbook of marketing in emerging economies
Marinov, Marin (contributor) - 2017
Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...
Persistent link: https://www.econbiz.de/10012419924
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Handbook on place branding and marketing
Campelo, Adriana (contributor) - 2017
scholars in management, marketing and economics will find this innovative and contemporary Handbook a must read. Eminently … cities such as mobility, aesthetics and metropolitan conurbation. Students and scholars in management, marketing and …
Persistent link: https://www.econbiz.de/10012419935
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Handbook of research on franchising
Hoy, Frank (ed.); Perrigot, Rozen (ed.); Terry, Andrew (ed.) - 2017
Contents: in memoriam by Patrick Kaufmann -- Foreward by Francine Lafontaine -- 1. Research contributions to understanding franchising / Frank Hoy, Rozenn Perrigot and Andrew Terry -- Part I Entrepreneurship -- 2. Managing entrepreneurial tensions in franchise systems / Anna Watson and Lola Dada...
Persistent link: https://www.econbiz.de/10012419947