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beyond the existing literature to investigate understudied community efforts and spaces, including innovative topics such as … consumption and its paradoxes, it analyses the role of the consumer and provides an exploration of grassroots and community …
Persistent link: https://www.econbiz.de/10014544831
"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...
Persistent link: https://www.econbiz.de/10014372526
Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...
Persistent link: https://www.econbiz.de/10012419939
appeals and social advertising -- Conclusion -- References -- 8 Telling stories: the science of social media content / John … media is driven by content creation -- Social media storytelling techniques connect and persuade -- Social marketing and …
Persistent link: https://www.econbiz.de/10012416732
insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and …
Persistent link: https://www.econbiz.de/10014322905
"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...
Persistent link: https://www.econbiz.de/10014287417
The postal and delivery sector has been the subject of considerable interest in recent years. This Handbook brings together a number of contributions directed at understanding developments in the field of postal reform. The authors review the experience and plans of individual countries to...
Persistent link: https://www.econbiz.de/10011850672
and competition policy issues arising from trade liberalization …pt. 1. Trade liberalization -- pt. 2. Competition -- pt. 3. The World Trade Organization …
Persistent link: https://www.econbiz.de/10011850722
addresses the impact of electronic competition as well as other problems facing the field …
Persistent link: https://www.econbiz.de/10011850978
This judicious selection of recent essays demonstrates the applicability of the fundamental principles of neo-Schumpeterian economics, namely, innovation and uncertainty. The authors demonstrate how neo-Schumpeterian economics is developing into a comprehensive economic theory encompassing...
Persistent link: https://www.econbiz.de/10011851025