"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...

1. Introduction -- 2. The intangible economy -- 3. Patent information and corporate credit ratings : an empirical study of patent valuation by credit rating agencies -- 4. IPR management and company valuation in the pharmaceutical industry : an exploratory study -- 5. IPR management, corporate...

1. Researching routines as strategies - a strategy-as-practice view -- 2. Theorizing routine dynamics - a practice view -- 3. Managerial engagement - a practice view on strategic management -- 4. Managing routines as strategies - a case in haute couture textiles -- 5. Routinizing strategic...

Recommended readings (Machine generated): Richard Blundell, Alan Duncan and Costas Meghir (1998), 'Estimating Labor Supply Responses using Tax Reforms', Econometrica, 66 (4), July, 827-61 -- Sören Blomquist and Whitney Newey (2002), 'Nonparametric Estimation with Nonlinear Budget Sets',...

Part I how to make M&As perform successfully: rationales and models -- 1. Basic terminology, concepts and types of M&As -- 2. Data and empirical evidence on M&A performance -- 3. Making M&As create value: an analytical model for evaluating M&As -- 4. Identifying the opportunities for successful...

Contents: Part 1: -- The unit of analysis -- 1. The role of middle and top managers in the strategy process / Xavier Castañer and Howard Yu -- 2. Functions of the mezzanine / Anurag Sharma -- 3. Some middle managers are more influential than others: -- an approach for identifying strategic...

This book comprises eighteen cutting edge chapters by emerging scholars in international strategy, offering a variety of fresh perspectives on critical issues that the field will face in the near future. These young scholars have unique and innovative thoughts about international strategy, which...

Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...

pt. I. The micro-foundations of economic organization : extending behavioral assumptions on knowledge, interest, and rationality -- pt. II. The constitution of economic organization between interacting and contracting -- pt. III. The shaping of economic organization between design and evolution...