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Albinsson, Pia A. (ed.); Perera, B. Yasanthi (ed.); … - 2024

"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...

Persistent link: https://www.econbiz.de/10014544831

The new consumer online : a sociology of taste, audience, and publics

McQuarrie, Edward F. - 2015

It's a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to...

Persistent link: https://www.econbiz.de/10011851684

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Persistent link: https://www.econbiz.de/10012416732

Capturing the innovation opportunity space : creating business models with new forms of innovation

Flowers, Stephen - 2017

Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...

Persistent link: https://www.econbiz.de/10012419939

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Digitalization and sustainability : advancing digital value

Brohman, Kathryn (ed.); Dawson, Gregory S. (ed.); … - 2023

"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...

Persistent link: https://www.econbiz.de/10014372526

Handbook on digital corporate communication

Luoma-aho, Vilma (ed.); Badham, Mark (ed.) - 2023

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...

Persistent link: https://www.econbiz.de/10014287417

Coaching for women entrepreneurs

Hunt, Carianne M. - 2016

1. Introduction -- 2. Internal influences on women entrepreneurs -- 3. External influences on women entrepreneurs -- 4 …. Coaching as a technique for development -- 5. The potential of coaching for women entrepreneurs -- 6. Delivering the tailored e …-coaching (TEC) programme -- 7. The impact of the TEC programme on women entrepreneurs -- 8. Entrepreneurial learning in coaching …

Persistent link: https://www.econbiz.de/10012419802

Global women leaders : breaking boundaries

Wolfe, Regina Wentzel - 2017

Contents: Preface -- Introduction -- Part I Indian women leaders -- Part I Introduction: The Indian context -- 1. Jeroo …: International coordinator and founder, world courts of women -- 4. Sharma Sujata, Ph.D.: Director, Tapan Rehabilitation Society … -- Part II Japanese women leaders -- Part II Introduction: The Japanese context -- 5. Hisa Anan: Independent Director, Megmilk …

Persistent link: https://www.econbiz.de/10012419948

A modern guide to the economics of crime

Buonanno, Paolo (ed.); Vanin, Paolo (ed.); … - 2022

crime in specific groups including migrants, women and racial minorities, and finally turning from individual to organized …

Persistent link: https://www.econbiz.de/10013462765