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Edward Elgar Publishing
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ECONIS (ZBW)
57
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1
Handbook on digital platforms and ecosystems in manufacturing
Baumann, Sabine
(
ed.
)
-
2024
"This timely Handbook examines the rapidly expanding research area of digital platforms and business ecosystems in the context of manufacturing industries. Chapters analyze core topics such as business model transformation, ecosystem design, and governance, offering an up-to-date overview of...
Persistent link: https://www.econbiz.de/10014512173
Saved in:
2
A research agenda for brand management in a new era of consumerism
King, Ceridwyn
(
ed.
);
Murillo, Enrique
(
ed.
)
-
2023
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
Saved in:
3
Digitalization and sustainability : advancing digital value
Brohman, Kathryn
(
ed.
);
Dawson, Gregory S.
(
ed.
); …
-
2023
"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...
Persistent link: https://www.econbiz.de/10014372526
Saved in:
4
Handbook on digital corporate communication
Luoma-aho, Vilma
(
ed.
);
Badham, Mark
(
ed.
)
-
2023
"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...
Persistent link: https://www.econbiz.de/10014287417
Saved in:
5
A research agenda for digital transformation : multidisciplinary perspectives
Dong, John Qi
(
ed.
);
Verhoef, Peter C.
(
ed.
)
-
2024
capabilities of increased corporate
digitization
. They discuss the many promising impacts of developing technologies, from improved …
Persistent link: https://www.econbiz.de/10015072956
Saved in:
6
Understanding collaborative consumption
Albinsson, Pia A.
(
ed.
);
Perera, B. Yasanthi
(
ed.
); …
-
2024
"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...
Persistent link: https://www.econbiz.de/10014544831
Saved in:
7
The economics of e-commerce
Baye, Michael R.
(
contributor
);
Morgan, John
(
contributor
)
-
2016
', Management Science, 50 (11), November, 1587-1602 -- Chrysanthos Dellarocas (2003), 'The
Digitization
of Word of Mouth: Promise …
Persistent link: https://www.econbiz.de/10012419900
Saved in:
8
Grocery e-commerce : consumer behaviour and business strategies
Kornum, Niels
(
ed.
);
Bjerre, Mogens
(
ed.
)
-
International Workshop on Consumer Behaviour and …
-
2005
This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels...
Persistent link: https://www.econbiz.de/10014473809
Saved in:
9
Handbook of service marketing research
Rust, Roland T.
(
contributor
)
-
2014
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...
Persistent link: https://www.econbiz.de/10011850696
Saved in:
10
Collaborating with customers to innovate : conceiving and marketing products in the networking age
Prandelli, Emanuela
-
2008
The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...
Persistent link: https://www.econbiz.de/10011851842
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