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A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

Economics uncut : a complete guide to life, death and misadventure

Bowmaker, Simon W. (contributor) - 2005

This highly innovative and intriguing book applies principles of microeconomics to unusual settings to inspire students, teachers and scholars alike in the 'dismal science'. Leading experts show how economics reaches into the strangest of places and throws light onto the occasionally dark side...

Persistent link: https://www.econbiz.de/10011851289

The economics of gambling and national lotteries

Vaughan Williams, Leighton - 2012

In recent years there has been a substantial global increase in interest in the study of gambling. To some extent this … strategy as well as the ideal structure of gambling taxes and devising optimal responses to environmental changes, such as the … growth of online gambling. This volume, by bringing together the work of leading scholars, will cover the spectrum of such …

Persistent link: https://www.econbiz.de/10011852213

Behavioural macroeconomics

McDonald, Ian Martin - 2012

'I only wish that Ian McDonald's Behavioural Macroeconomics had been available when I was preparing A Guide to Behavioral Economics; it certainly would have provided me with material to fill in a number of gaps and cite several additional important concerns!'--Hugh Schwartz, University of the...

Persistent link: https://www.econbiz.de/10011852162

Services in sport management

Glebova, Ekaterina - 2024

"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...

Persistent link: https://www.econbiz.de/10014635736

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Collaborating with customers to innovate : conceiving and marketing products in the networking age

Prandelli, Emanuela - 2008

The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...

Persistent link: https://www.econbiz.de/10011851842

The economics of e-commerce

Baye, Michael R. (contributor); Morgan, John (contributor) - 2016

Recommended readings (Machine generated): Michael R. Baye and John Morgan (2001), 'Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets', American Economic Review, 91 (3), June, 454-74 -- Jean-Charles Rochet and Jean Tirole (2003), 'Platform Competition...

Persistent link: https://www.econbiz.de/10012419900

Research handbook of marketing in emerging economies

Marinov, Marin (contributor) - 2017

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...

Persistent link: https://www.econbiz.de/10012419924

Population aging, intergenerational transfers and the macroeconomy

Clark, Robert Louis (contributor); … - 2007

Economic and policy implications of population aging / Robert Clark, Andrew Mason, Naohiro Ogawa -- Population aging, changing retirement policies and lifetime earnings profiles in Japan / Robert Clark, Naohiro Ogawa, Rikiya Matsukura -- Firm productivity, work-force age and educational...

Persistent link: https://www.econbiz.de/10012420024