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A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

Handbook of experience science : tourism, hospitality, and leisure

Chen, Joseph (ed.); Prebensen, Nina K. (ed.); … - 2024 - First edition

applied to tourism, hospitality and leisure. Chapters analyse the progress of recent research ventures, exploring fascinating … case studies to further illustrate important concepts such as virtual tourism and slow tourism. Both the important … students researching tourism, hospitality and leisure, international business and innovation. It will additionally be …

Persistent link: https://www.econbiz.de/10014466829

Marketing countries, places, and place-associated brands : identity and image

Papadopoulos, Nicolas G. (ed.); Cleveland, Mark (ed.) - 2021

, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications …

Persistent link: https://www.econbiz.de/10012665636

Travel behaviour : spatial patterns, congestion and modelling

Stern, Eliahu (contributor); Salomon, Ilan (contributor); … - 2002

Travel Behaviour is a challenging and original volume, adding to the growing literature focusing on understanding transportation systems. The book capitalises on actual scientific and applied developments in Europe, the importance of EC policies and the resultant trend in studying differences...

Persistent link: https://www.econbiz.de/10012420098

Visual branding : a rhetorical and historical analysis

McQuarrie, Edward F. - 2016

Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical perspective -- Part II: brand marks -- 3. A typology of brand marks -- 4. How and why brand marks vary across product categories -- 5. Rhetorical evolution of brand marks -- Part...

Persistent link: https://www.econbiz.de/10012419839

The artisan brand : entrepreneurship and marketing in contemporary craft economies

Mulholland, Jon (ed.); Ricci, Alessandra (ed.); … - 2022

"Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. Exploring how artisanal and craft products remain vibrant...

Persistent link: https://www.econbiz.de/10013462774

Handbook on brand and experience management

Schmitt, Bernd (contributor); Rogers, David L. (contributor) - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Persistent link: https://www.econbiz.de/10011851072

The economic costs and consequences of terrorism

Richardson, Harry Ward (contributor); … - 2007

(National Interstate Economic Model) / Jiyoung Park ... [et al.] -- Tourism and terrorism : the national and interregional …

Persistent link: https://www.econbiz.de/10012420039

The economics of tourism and sustainable development

Lanza, Alessandro (contributor); Markandya, Anil (contributor) - 2005

1. An investigation on the growth performance of small tourism countries -- 2. Forecasting international tourism demand … and uncertainty for Barbados, Cyprus and Fiji -- 3. Land, environmental externalities and tourism development -- 4 …. Tourism, increasing returns and welfare -- 5. How to develop an accounting framework for ecologically sustainable tourism -- 6 …

Persistent link: https://www.econbiz.de/10012420059

Recent developments in the economics of tourism : recent developments in the economics of tourism

Dwyer, Larry - 2013

accuracy of tourist arrivals?' Tourism Economics, 12 (1), 45-64. -- Briguglio, L. (1995), 'Small island developing states and … analysis', in L. Dwyer, A. Gill and N. Seetaram (eds), Handbook of Research Methods in Tourism: Quantitative and Qualitative … orientated approach to combination forecasting of tourism demand', Tourism Management, 32, 759-69. -- De Mello, M.,A. Pack and M …

Persistent link: https://www.econbiz.de/10012420125