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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel - 2016
Persistent link: https://www.econbiz.de/10011686788
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Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C. - 2017
Persistent link: https://www.econbiz.de/10011639112
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The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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The relationship between consumers' unethical behavior and customer loyalty in a retail environment
Van Kenhove, Patrick (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749535
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The effect of members' satisfaction with a virtual community on member participation
Langerak, Fred; Verhoef, Peter C.; Verlegh, Peeter W. J.; … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001732897
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Managing digital innovation : an investigation of the antecedents and outcomes of social media driven open innovation
Prasuhn, Jacqueline Isabelle - 2019
Persistent link: https://www.econbiz.de/10012231307
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The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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Further thoughts on CRM : strategically embedding Customer Relationship Management in organizations
Verhoef, Peter C. (contributor); Langerak, Fred (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450