This paper presents an overview of recent empirical research on human resource competencies in Europe. The data were …

consistent methodology for building and testing them. Necessary condition hypotheses (“X is necessary for Yâ€) express … methodology for building and testing them. Design/methodology/approach – Reviewing operations management literature for versions … consistent methodology for building and testing such hypotheses. Findings – Necessary condition statements are common in …

Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over … review a few of these, focusing in particular on domains that have received considerable attention in the marketing …

a firm’s marketing expenditures. We discuss the implications of these findings for technology evolution theory …

Stefan Stremersch (Ph.D., Tilburg University, December 2001, cum laude) is Professor of Marketing at Erasmus University … Rotterdam, The Netherlands, and Visiting Associate Professor of Marketing at Goizueta Business School, Emory University, United … fellowships of the European Union, ERIM and ICM (Belgium). His research and teaching interest is in marketing high tech products …

The integration of marketing and R&D is a major concern for companies that want to improve their new product … mechanisms, we found that housing marketing and R&D closer to each other and using an influential cross-functional phase review … intensively, having equal remuneration and career opportunities for marketing and R&D and using more cross functional teams are …

marketing activities that go beyond R&D, the strong increase of me-too drugs, and, at the same time, the high industry … profitability have contributed to public skepticism. Despite this increasing role of marketing, studies on the profitability of …€™ performance is not only closely linked to their R&D activities but also to marketing activities such as advertising and product …