Verhoef, Peter; Franses, Philip Hans; Donkers, Bas - Erasmus Research Institute of Management (ERIM), … - 2001
, customers will adjust this behavior based on their current satisfaction and payment equity. Furthermore, customers will also … purchased. Our results show positive effects of current satisfaction and payment equity on referrals, while also changes in … satisfaction and payment equity affect customer referrals. With respect to the amount of services purchased, our estimation results …