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Consumer Preferences for Mass Customization

dellaert, benedict g.c.; Stremersch, Stefan - Erasmus Research Institute of Management (ERIM), … - 2004

customize their PC by choosing the type of processor, memory size, monitor, etc. However, how such firms configure the mass … customize memory and processor of a PC or allow consumers to customize any module of the PC) and few or many levels among which …

Persistent link: https://www.econbiz.de/10010731152

Of Rats and Brands: A Learning-and-Memory Perspective on Consumer Decisions

van Osselaer, van Osselaer, S.M.J. - Erasmus Research Institute of Management (ERIM), … - 2004

learning-and-memory processes similar to those found in rats, dogs, and other animals. He outlines strategic implications for … brand management and public policy as well as theoretical implications for the study of human learning and memory. Prior to …, Journal of Marketing Research, Journal of Consumer Psychology, and the Journal of Experimental Psychology: Learning, Memory …

Persistent link: https://www.econbiz.de/10010837402

Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing

Tuk, Tuk, M.A.; Verlegh, Verlegh, P.W.J.; Smidts, Smidts, A. - Erasmus Research Institute of Management (ERIM), … - 2008

In the current research, we study relationship norms in a word-of-mouth marketing context. The presence of a financial incentive for a recommendation implies that the word-of-mouth behavior may be driven by ulterior motives. This setting triggers both friendship (Equality Matching; EM) and sales...

Persistent link: https://www.econbiz.de/10010731229

Interpersonal Relationships Moderate the Effect of Faces on Person Judgments

Tuk, Tuk, M.A.; Verlegh, Verlegh, P.W.J.; Smidts, Smidts, A. - Erasmus Research Institute of Management (ERIM), … - 2008

Previous research suggests that people form impressions of others based on their facial appearance in a very fast and automatic manner, and this especially holds for trustworthiness. However, as yet, this process has been investigated mostly in a social vacuum without taking interpersonal...

Persistent link: https://www.econbiz.de/10010837605

The 2014 Power Trading Agent Competition

Ketter, Ketter, W.; Collins, Collins, J.; Reddy, Reddy, P. - Erasmus Research Institute of Management (ERIM), … - 2014

This is the specification for the Power Trading Agent Competition for 2014 (Power TAC 2014). Power TAC is a competitive simulation that models a “liberalized” retail electrical energy market, where competing business entities or “brokers” offer energy services to customers through tariff...

Persistent link: https://www.econbiz.de/10011149239

The 2012 Power Trading Agent Competition

Ketter, Ketter, W.; Collins, Collins, J.; Reddy, Reddy, P. - Erasmus Research Institute of Management (ERIM), … - 2012

This is the specification for the Power Trading Agent Competition for 2012 (Power TAC 2012). Power TAC is a competitive simulation that models a “liberalized” retail electrical energy market, where competing business entities or “brokers” offer energy services to customers through tariff...

Persistent link: https://www.econbiz.de/10010730851

The Power Trading Agent Competition

Ketter, Ketter, W.; Collins, Collins, J.; Reddy, Reddy, P. - Erasmus Research Institute of Management (ERIM), … - 2011

Persistent link: https://www.econbiz.de/10010730944

The 2013 Power Trading Agent Competition

Ketter, Ketter, W.; Collins, Collins, J.; Reddy, Reddy, P. - Erasmus Research Institute of Management (ERIM), … - 2013

This is the specification for the Power Trading Agent Competition for 2013 (Power TAC 2013). Power TAC is a competitive simulation that models a “liberalized” retail electrical energy market, where competing business entities or “brokers” offer energy services to customers through tariff...

Persistent link: https://www.econbiz.de/10010730957

Allocation and Productivity of Time in New Ventures of Female and Male Entrepreneurs

Verheul, Ingrid; Carree, Martin Anthony; Thurik, Roy - Erasmus Research Institute of Management (ERIM), … - 2007

distinguishes between effects of preferences and productivity on the number of working hours. Using data of 1,158 entrepreneurs we …

Persistent link: https://www.econbiz.de/10010731316

The Power Trading Agent Competition

Ketter, Ketter, W.; Collins, Collins, J.; Reddy, Reddy, P. - Erasmus Research Institute of Management (ERIM), … - 2011

This is the specification for the Power Trading Agent Competition for 2011 (Power TAC 2011). Agents are simulations of electrical power brokers, who must compete with each other for both power production and consumption, and manage their portfolios.

Persistent link: https://www.econbiz.de/10010731540