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Puntoni, Puntoni, S. - Erasmus Research Institute of Management (ERIM), … - 2015

conclude with some observations about the implications of increasing globalization and diversity for brand strategy and for …

Persistent link: https://www.econbiz.de/10011210796

A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth

van der Lans, van der Lans, R.J.A.; van Bruggen, van … - Erasmus Research Institute of Management (ERIM), … - 2009

In a viral marketing campaign an organization develops a marketing message, and stimulates customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach, and...

Persistent link: https://www.econbiz.de/10010731380

The Current State of Research on Networks in China’s Business System

Meuer, Meuer, J.; Krug, Krug, B. - Erasmus Research Institute of Management (ERIM), … - 2009

The purpose of the paper is to assess the current state of network research in China’s business system. Research on networks has developed significantly during the last decades in regards to analytic techniques, number of research projects, and accumulated findings. While research on networks...

Persistent link: https://www.econbiz.de/10010730920

Broker Positions in Task-Specific Knowledge Networks

Franses, Philip Hans; Dekker, Dekker, D.J.; Stokman, F. - Erasmus Research Institute of Management (ERIM), … - 2000

In this paper we empirically investigate various benefits and costs associated with broker characteristics of individuals who operate in the account management system of financial service providers. We narrow our focus to broker positions in two specific task-specific knowledge networks that...

Persistent link: https://www.econbiz.de/10010730934

Effectiveness of Brokering within Account Management Organizations

Franses, Philip Hans; Dekker, Dekker, D.J.; Stokman, F. - Erasmus Research Institute of Management (ERIM), … - 2003

We present a model that integrates the contradicting Burtian and Krackhardtian broker theories to explain effectiveness of brokering for individuals within account management organizations. Using data on a network of 55 individuals in a financial account management organization, we test how...

Persistent link: https://www.econbiz.de/10010730965

The Social Capital of Venture Capitalists and Its Impact on the Funding of Start-Up Firms

Block, Joern H.; Alexy, Alexy, O.T.; Sandner, Sandner, P.G. - Erasmus Research Institute of Management (ERIM), … - 2010

How does the social capital of venture capitalists (VCs) affect the funding of start-ups? Extant entrepreneurship literature conceptualizes a substitute effect between the social and financial capital that new firms attain from their investors. On the contrary, by building on the rich social...

Persistent link: https://www.econbiz.de/10010731081

Moving in Social Circles – Social Circle Membership and Performance Implications

Verbeke, Verbeke, W.J.M.I.; Wuyts, Wuyts, S.H.K. - Erasmus Research Institute of Management (ERIM), … - 2006

We investigate social circles in intra-firm settings. First, we argue that social circles are inhabited by individuals whose attitudes display fit with the objectives of the social circle rather than more self-centered instrumentalism or calculation. For a test of this hypothesis, we distinguish...

Persistent link: https://www.econbiz.de/10010731117

Knowledge Sharing in Non-Knowledge Intensive Organizations: When Social Networks do not Matter?

van der Capellen, van der Capellen, J.; Koppius, … - Erasmus Research Institute of Management (ERIM), … - 2011

Considerable attention has been paid to the network determinants of knowledge sharing. However, most, if not all, of the studies investigating the determinants of knowledge sharing are either focused on knowledge-intensive organizations such as consultancy firms or R&D organizations, or...

Persistent link: https://www.econbiz.de/10010837475

Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line

Verhoef, Peter; Pauwels, Pauwels, K.H. - Erasmus Research Institute of Management (ERIM), … - 2005

could be offset by a plunge in customer brand attractiveness and willingness to pay. This paper investigates the impact of … line and its subsequent revenue consequences. The authors consider both the harm to the higher-end brand and the benefits … for the lower end brand, and analyze with a random effects model how the size of these effects depends on the brand …

Persistent link: https://www.econbiz.de/10010837567