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Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes

Klucharev, Klucharev, V.; Smidts, Smidts, A.; … - Erasmus Research Institute of Management (ERIM), … - 2008

Human behavior is affected by various forms of persuasion. The general persuasive effect of high expertise of the … toward a neuroscientific model of persuasion. …

Persistent link: https://www.econbiz.de/10010731550

An Empirical Comparison of Dissimilarity Measures for Recommender Systems

Kagie, Martijn; Groenen, Patrick; van Wezel, van Wezel, M.C. - Erasmus Research Institute of Management (ERIM), … - 2009

Many content-based recommendation approaches are based on a dissimilarity measure based on the product attributes. In … this paper, we evaluate four dissimilarity measures for product recommendation using an online survey. In this survey, we … dissimilarity measures with. Also, we use this matrix to estimate weights to be used in the dissimilarity measures. In this way, we …

Persistent link: https://www.econbiz.de/10010837539

Extended Fuzzy Clustering Algorithms

Kaymak, Uzay; Setnes, M. - Erasmus Research Institute of Management (ERIM), … - 2000

to a bias in the distribution of the data. Second, cluster merging by assessing the similarity among the clusters during …

Persistent link: https://www.econbiz.de/10010731469

Why “They” never can be as good as “Us”: How other organizations must be worse off on essential features

van Rekom, van Rekom, J.; van Nierop, A.E. - Erasmus Research Institute of Management (ERIM), … - 2005

Being different from competitors, in a positive sense, is an important asset to organizations. Well-chosen emphasis on distinctive organizational features is very helpful in achieving a superior position relative to rival organizations. However, organizations often claim to be distinctive on...

Persistent link: https://www.econbiz.de/10010730881

Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame

Stallen, Stallen, M.; Smidts, Smidts, A.; Rijpkema, … - Erasmus Research Institute of Management (ERIM), … - 2009

Celebrity endorsement is omnipresent. However, despite its prevalence, it is unclear why celebrities are more persuasive than (equally attractive) non-famous endorsers. The present study investigates which processes underlie the effect of fame on product memory and purchase intention by the use...

Persistent link: https://www.econbiz.de/10010731006

The Relevance of MCDM for Financial Decisions

Spronk, Jaap; Hallerbach, Winfried - Erasmus Research Institute of Management (ERIM), … - 2002

For people working in finance, either in academia or in practice or in both, the combination of ?finance? and ?multiple criteria? is not obvious. However, we believe that many of the tools developed in the field of MCDM can contribute both to the quality of the financial economic decision making...

Persistent link: https://www.econbiz.de/10010837569

A Multidimensional Framework for Financial-Economic Decisions

Hallerbach, Winfried; Spronk, Jaap - Erasmus Research Institute of Management (ERIM), … - 2003

Most financial-economic decisions are made consciously, with a clear and constant drive to "good", "better" or even "optimal" decisions. Nevertheless, many decisions in practice do not earn these qualifications, despite the availability of financial economic theory, decision sciences and ample...

Persistent link: https://www.econbiz.de/10010731288

Experts' Stated Behavior

Franses, Philip Hans; Boulaksil, Boulaksil, Y. - Erasmus Research Institute of Management (ERIM), … - 2008

We ask various experts, who produce sales forecasts that can differ from earlier received model-based forecasts, what they do and why they do so. A questionnaire with a range of questions was completed by no less than forty-two such experts who are located in twenty different countries. We...

Persistent link: https://www.econbiz.de/10010731312

The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems

van Bruggen, van Bruggen, G.H.; Smidts, Smidts, A.; … - Erasmus Research Institute of Management (ERIM), … - 2000

In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to...

Persistent link: https://www.econbiz.de/10010731354

How Embodied Cognitions Affect Judgments: Height-Related Attribution Bias in Football Foul Calls

van Quaquebeke, van Quaquebeke, N.; Giessner, Giessner, S.R. - Erasmus Research Institute of Management (ERIM), … - 2010

Many fouls committed in football (called soccer in some countries) are ambiguous, and there is no objective way of determining who is the “true” perpetrator or the “true” victim. Consequently, fans as well as referees often rely on a variety of decision cues when judging such foul...

Persistent link: https://www.econbiz.de/10010731450