Human behavior is affected by various forms of persuasion. The general persuasive effect of high expertise of the … toward a neuroscientific model of persuasion. …

Many content-based recommendation approaches are based on a dissimilarity measure based on the product attributes. In … this paper, we evaluate four dissimilarity measures for product recommendation using an online survey. In this survey, we … dissimilarity measures with. Also, we use this matrix to estimate weights to be used in the dissimilarity measures. In this way, we …

to a bias in the distribution of the data. Second, cluster merging by assessing the similarity among the clusters during …

financial economic theory, decision sciences and ample resources. We plea for the development of a multidimensional framework to … support financial economic decision processes. Our aim is to achieve a better integration of available theory and decision …

In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that … developments in information technology affect the performance of marketing decision-makers through different routes. Advances in … information technology enhance the possibilities to collect data and to generate information for supporting marketing decision …

decision cues when judging such foul situations. Based on embodiment research, which links perceptions of height to concepts of … strength, power, and aggression, we argue that height is going to be one of the decision cues used. As a result, people are …

quality of the financial economic decision making process and to the quality of the resulting decisions. In this paper we … answer the question why financial decision problems should be considered as multiple criteria decision problems and should be …