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In a viral marketing campaign an organization develops a marketing message, and stimulates customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach, and...
Persistent link: https://www.econbiz.de/10010731380
, and this is themain novelty of the paper, we put forward a method to provide confidence bounds around the estimated …
Persistent link: https://www.econbiz.de/10010731552
trust can be viable in markets. The emergence and breakdown of trust is modeled in a context of multiple buyers and … suppliers. Agents adapt their trust in a partner, the weight they attach to trust relative to profitability, and their own … trustworthiness, modeled as a threshold of defection. Adaptation occurs on the basis of realized profit. Trust turns out to be viable …
Persistent link: https://www.econbiz.de/10010730875
incorporates learning and trust. The paper identifies two kinds of relational risk: hold-up and spillover. For the governance of … relations, i.e. the control of relational risk, it develops a box of instruments which includes trust, next to instruments …
Persistent link: https://www.econbiz.de/10010730922
designs do not suffice in attenuating opportunism and have to be complemented by trust building. Drawing on insights from … by a principle of enlightened self-interest, trust is built via mutual relational signalling. Partners voluntarily and … design embedded in an institutional environment and atmosphere is a necessary flank for a trust building process to work …
Persistent link: https://www.econbiz.de/10010731131
the development of intra-organisational 'trust'. The potential for mutually complementary linkages between the two are … clear, in theory at least: partnership, as defined here, should produce, nurture and enhance levels of interpersonal trust … inside organisations, while in turn trust, as defined here, legitimates and helps reinforce an organisation's 'partnership …
Persistent link: https://www.econbiz.de/10010731221
In this article, we discuss the evolution of trust, distrust, and formal coordination and control in … interorganizational relationships. We suggest that the degrees to which managers trust and distrust their partners during initial stages … derives from the impact of trust and distrust on: (1) formal coordination and control; (2) interorganizational performance …
Persistent link: https://www.econbiz.de/10010731363
, the article presents a set of instruments that includes trust, next to instruments adopted and adapted from TCE. It also …
Persistent link: https://www.econbiz.de/10010731384
There is a tendency to see trust and control by formal agreements as substitutes. According to transaction cost … economics trust is unreliable, and some form of control is needed to reduce hazards of opportunism. According to others, high … trust allows for a limited extent of formal control. Formal control signals distrust and thereby evokes reciprocal distrust …
Persistent link: https://www.econbiz.de/10010731433
procedural fairness with distributive justice, trust in superior, and satisfaction with the appraisal review. Beyond these …, while instrumental and non-instrumental voice are directly associated with interpersonal trust in supervisor. Thus, feedback …
Persistent link: https://www.econbiz.de/10010731538