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~institution:"European Advertising Academy"
~subject:"Advertising effects"
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The changing roles of
advertising
: [extended versions of papers presented at the 11th ICORIA (International Conference on Research in
Advertising
) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
2
Extending the boundaries of
advertising
: [extended versions of papers presented at the 12th ICORIA (International Conference on Research in
Advertising
) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
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