Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"European Advertising Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand–Slogan Matching in a Clu...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Consumer behaviour
1
Konsumentenverhalten
1
OECD countries
1
OECD-Staaten
1
Psychology of advertising
1
Werbepsychologie
1
Werbewirkung
1
Werbung
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
Language
All
English
1
Author
All
Rosengren, Sara
1
Institution
All
European Advertising Academy
Springer Fachmedien Wiesbaden
2
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
1
Ekonomiska forskningsinstitutet <Stockholm>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <17., 2018, Valencia>
1
ICORIA <18., 2019, Krems>
1
more ...
less ...
Published in...
All
Advances in advertising research
1
Springer Gabler Research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
