Showing 1 - 10 of 31
, it’s what it means to the public that counts”. Concerning the foreign migration of brands (the use of a brand from one …
Persistent link: https://www.econbiz.de/10009322810
) the number of brands owned by the firm, ii) the number of brands introduced by the firm during the past year and iii) the …
Persistent link: https://www.econbiz.de/10004979662
logit approach. For the consumers' choice, national brands compete with private labels (both me-too product and high quality … than all national brands in terms of consumers' utility. Second, the high-quality private label does not reach its target …
Persistent link: https://www.econbiz.de/10004991773
As one of the stimuli flows in the food market the GDA-labeling was established in 2007. The original concept of introducing this label was to provide information that may bring about more healthy eating patterns. Four years after launching it seems relevant to understand how well the consumers...
Persistent link: https://www.econbiz.de/10009368327
EU accession means reaching EU standards, and the agricultural sector will expectedly be one of the key areas that will require adjustment in the case of Macedonian farmers. This paper is investigating the factors that motivate farmers to a certain planned adjustments, in order to provide...
Persistent link: https://www.econbiz.de/10011125056
This paper investigates the factors affecting product class involvement for food. Factors affecting specific aspects of involvement are also explored. The aim is to determine the factors that affect involvement with food and sketch the profile of consumers more likely to be involved or not...
Persistent link: https://www.econbiz.de/10005330228
The commercialisation of wine in Spain is problematic due to two concrete circumstances: the decrease in wine consumption because of a consumer shift toward substitute drinks and the greater presence of national and foreign wine in the interior market, which involves an increase in business...
Persistent link: https://www.econbiz.de/10009326400
The study focuses on various types of food safety risks: biological (zoonoses), chemical (chemical treatment of the meat) and technological (use of genetically modified feed). The emphasis was on how the perceived risks affect the purchase intentions in the case of broiler meat. In the case of...
Persistent link: https://www.econbiz.de/10009368366
It is becoming increasingly difficult for the general public to attempt to assess risks using traditional methods such as smell, taste or other physical attributes of food. The existence of extrinsic cues such as the country of origin (COO) of food can help to make food purchase decisions easier...
Persistent link: https://www.econbiz.de/10005797928
In order to define consumer expectations over a traceability and information system for the entire food supply chain, the information behaviour of consumers in the food service industry has been subject to an analysis for the first time. In comparison to consumers in retailing, significant...
Persistent link: https://www.econbiz.de/10005804808