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~institution:"European Marketing Academy"
~subject:"Brand management"
~subject:"Theorie"
~subject:"Werbung"
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Marketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
1997
Persistent link: https://www.econbiz.de/10000677540
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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz
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1999
Persistent link: https://www.econbiz.de/10001530954
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