The perception of the corporate image may be investigated to the distinctiveness of the service given the great diversity of the service industries. The purpose of this research is to identify the factors used by public transport users in evaluating the image of their local transit providers....

University environment is experiencing important changes that have to be managed in order to ensure universities' competitiveness. In recent years, Spanish university institutions, as other institutions in their immediate surroundings, have had to face an increasingly competitive environment. In...

Corporations have long realised the benefits of Corporate Social Responsibility (CSR), particularly the Cause Related Marketing (CRM) and many have adopted CRM as a marketing tool for achieving their marketing objectives by demonstrating a commitment to improve the quality of life in the...

This document makes a critical analysis of the concept of Corporate Social Action (CSA), proposes a definition for this concept and makes a typology about different forms of CSA. It also discusses the relationship between this concept, the Corporate Social Responsibility (CSR) and Corporate...

The most recent epistemological evolution of corporate social responsibility (CSR) is analyzed to extend previous state-of-the-art research by de Bakker et al. (2005 and 2006) both in management and marketing literatures. A three judges based Content Analysis of 570 papers published from 2003 to...

The aim of this article is to provide an overview of the ways in which companies activating in Romania approach corporate social responsibility (CSR) - whether strategically, integrating CSR in the company's sustainable development policies and strategy, or as a short-term public relations...

This work examines the question of Corporate Social Responsibility (CSR), and its implications for marketing research. Since a description of its social origins, we review the literature and the lines of research into CSR, especially in the marketing area. As a conclusion, we suggest diverse...

In the last few decades, in Croatia and other countries, corporate social responsibility has been acquiring new dimension. Companies follow the impact of their activities on customers, suppliers, employees, shareholders, and other stakeholders, as well as the environment. They have recognized...

Corporate social responsibility (CSR) is one of the significant concepts in the corporate marketing literature and refers to a firm's engagement in activities that promote a social agenda beyond law requirements. The present study aims to investigate the role of corporate brand love on perceived...

Corporate social responsibility (CSR) can take various forms. Its emphasis can be on consumers, environment and/ or employees. The major goal of CSR activities, whoever they are aimed at, is to create an image of a company as responsive to the society and based on that, build the competitive...