planting and production levels. A sustained reduction in the U.S. OJ price of half the value of the FCOJ tariff is estimated to …

This paper examines several approaches to introduce advertising in systems of demand equations. Advertising is included … in the Rotterdam model using an unrestricted specification and three restricted specifications - advertising affects …

advertising for orange juice indicated that the free rider problem has notably limited the impact of advertising on price in the U … orange juice imports. Imports have eroded the impact of advertising on price by an estimated two-thirds. …Increased demand for an advertised product may increase price, which, in turn, may lead to a free rider problem where …

. Results suggest confusion may exist, with grapefruit-juice advertising not only increasing the demand for grapefruit juice but …