law. In three experiments, we confirm the hypothesis derived from Cumulative Prospect Theory (CPT), that target rebates … inefficiently foreclose markets. In an experiment reported in Chapter III I confirm that guilt aversion, i.e., a preference to … intuition but can also be derived from psychological theory and seems to structure the previous literature on guilt aversion …

explores how exactly the type of retail format matters for sustainable consumption – using a hypothetical discrete choice … experiment with opt-out option. Finally, the fourth chapter constructs a potential role for alternative retail formats as …