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Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector
Volle, Pierre; Monnot, Elisa; Reniou, Fanny - HAL - 2009
In the first section, a literature review on identification enables a clear definition of the "Customer-Company Identification" construct to be given. Then in the second section, the conceptual framework and the main hypothesis are exposed. In the third section, an empirical investigation into a...
Persistent link: https://www.econbiz.de/10009368010
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Potential effects of psychological reactant consumers on relationships marketing programmes
Darpy, Denis; Prim-Allaz, Isabelle - HAL - 2006
This conceptual article presents the current criticisms to relationship marketing and important concepts developed in the psychology to understand consumer reactance toward services packaged as formal contracts. A first part presents the numerous questions that researches are raising about the...
Persistent link: https://www.econbiz.de/10008788901
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«FRIENDLY» COMPLAINING BEHAVIORS: TOWARD A RELATIONAL APPROACH
Prim-Allaz, Isabelle; Pras, Bernard - HAL - 1999
The relational approach is often presented as a strategy to retain customers, but it may also be an appropriate approach to encourage customers to complain, as a review of literature shows. Using information contained in complaints and giving the right answers (distributive, procedural and...
Persistent link: https://www.econbiz.de/10008789426
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RELATIONSHIP MARKETING OF SERVICES: AN ANALYSIS OF SERVICE QUALITY AND SERVICE ENCOUNTERS THROUGH RELATIONAL NORMS -A DYADIC APPROACH BETWEEN BANK ACCOUNT MANAGERS AND SMES -
Prim-Allaz, Isabelle - HAL - 1999
The combined pressures of desintermediation, deregulation, and industrial restructuring have helped to redefine the nature and importance of bank-client relationships (Schell, 1996). Directors or treasurers of companies often recognize that their relationship is with the bank account manager,...
Persistent link: https://www.econbiz.de/10008790421
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The persistence of firms' knowledge base: a quantile approach to Italian data
Colombelli, Alessandra; Quatraro, Francesco - HAL - 2014
The paper investigates the patterns of persistence of innovation and of the properties of firms' knowledge base (KB …
Persistent link: https://www.econbiz.de/10010933797
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Contre les territoires jetables. Première approche critique des systèmes d'identification des territoires.
Gwiazdzinski, Luc - HAL - 2013
"Vertige" est le mot qui vient immédiatement à l'esprit quand nous contemplons le tourbillon des logos et marques territoriales qui s'étalent désormais sous nos yeux. " Inquiétude " c'est le sentiment que l'on peut ressentir à la vue des bricolages visuels et des simplifications qui...
Persistent link: https://www.econbiz.de/10010935040
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How to improve Kline and Rosenberg's chain-linked model of innovation: building blocks and diagram-based languages
Micaëlli, Jean-Pierre; Forest, Joelle; Coatanéa, Eric; … - HAL - 2014
The "hierarchical and linear model of innovation" (HLMI) is often used to describe how innovations are produced. HLMI … conceiving innovation systems as associations of building blocks and using contemporary engineering diagram-based languages to … display them. Nevertheless, this improvement does not challenge the dynamic features of innovation systems …
Persistent link: https://www.econbiz.de/10010929993
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Science and innovation
Forest, Joelle - HAL - 2014
we remain largely unaware of it. If R&D seems to be an enabler of innovation, it is not sufficient by itself. Thus, the … use the linear model of innovation as the basis for policies to promote innovation? Is it not possible to go against the …
Persistent link: https://www.econbiz.de/10010930012
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LES PHASES AMONT DES PROJETS INNOVANTS ET LA CONSTRUCTION DU GROUPE-PROJET
Lizarralde, Iban; Pilnière, Véronique - HAL - 2012
généralement liés à l'innovation sous ses diverses formes : innovation produit naturellement, mais aussi innovation process …, innovation organisationnelle ou innovation sociale. Le manager ou le chef de projet en charge d'une telle transformation complexe …
Persistent link: https://www.econbiz.de/10010930034
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Le réalisme d'une nouvelle technologie de réalité virtuelle : un antécédent à l'efficacité des outils d'aide à la vente en ligne.
Racat, Margot; Capelli, Sonia - HAL - 2014
Cette recherche vise à déterminer les leviers d'adoption d'une nouvelle technologie de réalité augmentée dans le cadre d'un essai de produit. A l'aide d'une expérimentation dans le domaine des cosmétiques, nous comparons l'impact d'un test produit classique avec un test réalisé via un...
Persistent link: https://www.econbiz.de/10010930106