In the first section, a literature review on identification enables a clear definition of the "Customer-Company Identification" construct to be given. Then in the second section, the conceptual framework and the main hypothesis are exposed. In the third section, an empirical investigation into a...

This conceptual article presents the current criticisms to relationship marketing and important concepts developed in the psychology to understand consumer reactance toward services packaged as formal contracts. A first part presents the numerous questions that researches are raising about the...

The relational approach is often presented as a strategy to retain customers, but it may also be an appropriate approach to encourage customers to complain, as a review of literature shows. Using information contained in complaints and giving the right answers (distributive, procedural and...

The combined pressures of desintermediation, deregulation, and industrial restructuring have helped to redefine the nature and importance of bank-client relationships (Schell, 1996). Directors or treasurers of companies often recognize that their relationship is with the bank account manager,...

Recent changes in environmental legislation have focused company thinking on business practices, particularly concerning the importance of integrating environmental concerns like outsourcing and procurement in supply chain networks. Supply chain partners are becoming progressively more...

L'adoption de la démarche Supply Chain Management (SCM), centrée sur la logistique, apparaît comme un outil de performance pour la firme, puisque son ambition affichée est de répondre au triple objectif d'amélioration des niveaux de service, de réduction des coûts et de création de...

The coordination of companies in the supply chain (SC) is a pillar of achieving better overall performance. Although often studied, research does not usually take into account the influence of the relationships amongst companies in the supply chain. Marcotte et al. [1] propose a collaborative...

Improving the performance of supply chains is a critical issue in nowadays industry. In that purpose, cooperation between partners motivates a great attention. Technical aspects of current cooperation procedures as promoted by large companies are firstly described, and compared to some real...

Dans les référentiels d'économie institutionnelle, la méso-analyse de filière se diversifie. En interrogeant la genèse du concept de filière et son application par l'économie industrielle, l'économie rurale et les sciences de gestion, dans l'agriculture et l'agroalimentaire, l'article...

This paper outlines some practical problems linked to information exchange occurring in nowadays supply chains, with a special emphasis on the aeronautical sector. The Intelligent Product paradigm is presented as an adequate solution to address some of these problems and to provide rapid gains...