Business activities play a major role in biodiversity loss and, as a result, firms are under increasing pressures from … stakeholders to reduce their negative impacts on living systems. In response, business attitudes, behaviors and strategies … regarding biodiversity are progressively changing, suggesting that interactions between business and biodiversity could go …

a business perspective. First, we seek to analyze how Environmental Management Accounting (EMA) may be used by firms to … changes in business accounting and reporting standards. Because this would imply significant changes in business information …

Après avoir montré de quelle manière l'histoire officielle du marketing est actuellement remise en cause, le chapitre … se donne pour objectif de mieux comprendre comment le marketing a évolué depuis près de deux siècles. Pour ce faire, nous … exposons tout d'abord la controverse sur l'origine du marketing, puis nous présentons quelques pratiques et institutions …

-analysis in marketing research. Meta-analysis is the statistical analysis of a large collection of results from individual studies … stages of meta-analysis, two applications of meta-analytic procedure in marketing are presented and recommendations are … suggested for marketing researchers who want to perform a meta-analysis accurately. …

stratégies marketing mis en œuvre pour gagner en notoriété, en image et en fréquentation. Chacun des objectifs marketings sont … présentés pour illustrer l'importance d'un plan marketing pour assurer la réussite commerciale du réseau. …

This dissertation is for the purpose of comparing two different practices of the same business content from one …, sales and others. An analysis of these differences is given in the dissertation followed by two local marketing proposals …

research investigating the values and behavioural motivations of green (and non-green) individuals; and strategic business … and bond between actors. We suggest that governments and business may find this (literally) joined up view of the green …