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Corporate Social Responsibility and the Economics of Consumer Social Responsibility

Etilé, Fabrice; Teyssier, Sabrina - HAL - 2012

main barriers to responsible consumption: the willingness-to-pay for it, which relates to consumer social preferences; and … the information asymmetry between companies and consumers. The economic literature shows that consumer social preferences … on the existence of labels, which truthfully identify the CSR products. Public policies may promote consumer social …

Persistent link: https://www.econbiz.de/10010587828

The Role of Rhetoric in the Creation of Strategic Coherence

Chanal, Valérie; Tannery, Franck - HAL - 2009

problem of ensuring the coherence of thein strategic discourse exists both inside the organization (Mantere and Sillince, 2007 …

Persistent link: https://www.econbiz.de/10008789575

Delegating effectively across cultures

Chevrier, Sylvie; Viegas-Pires, Michaël - HAL - 2012

. Drawing upon an ethnographic research in a French NGO settled in Madagascar, it demonstrates that effective empowerment is not …

Persistent link: https://www.econbiz.de/10010567256

ACCOUNTING, TRANSPARENCY AND “TRANSLATION” : THE CASE OF HUMANITARIAN CROSS CULTURAL GOVERNANCE

Jardat, Rémi - HAL - 2010

We have conducted a field research on philanthropic “tsunami” projects in South-eastern India that are embedded in a quiet complex governance scheme (French Firm funding, execution by local NGOs, consolidated management by a French federation of NGOs), in which the classical notions of fraud...

Persistent link: https://www.econbiz.de/10008805084

Product placement in movies: questioning the effectiveness according to the spectator's viewing conditions

Bressoud, Etienne; Lehu, Jean-Marc - HAL - 2008

While adding to the academic knowledge about product placement, this exploratory research comforts the advertisers in their communication choice for the technique. It focuses on the efficiency as a result of a relationship between a spectator and a movie (before, during and after viewing the...

Persistent link: https://www.econbiz.de/10008790860

Integrating placement and audience characteristics to assess the recall of product placements in film: findings from a field study

Bressoud, Etienne; Lehu, Jean-Marc; Russell, Cristel Antonia - HAL - 2008

This research incorporates into a single model characteristics of product placements in films and characteristics of the consumers and their viewing environment to assess the memorability of the placements. Eleven movies containing a total of 98 placements of varied characteristics were coded....

Persistent link: https://www.econbiz.de/10008791024

Viewers and brand placement in movies: new insights about viewers contribute to better understand the effectiveness of the technique

Lehu, Jean-Marc; Bressoud, Etienne - HAL - 2007

Several studies have shown the potential of product placement use. Since traditional media have become saturated, this communication technique benefits from growing interest. Consequently, product and/or brand placements have mushroomed, especially in Hollywood movies, but not always with the...

Persistent link: https://www.econbiz.de/10008792527

The product placement efficiency as a result of a relationship between a spectator and a movie

Bressoud, Etienne; Lehu, Jean-Marc - HAL - 2007

Persistent link: https://www.econbiz.de/10008793133

Willingness to Pay of Committed Citizens: A Field Experiment

Ami, Dominique; Chanel, Olivier; Aprahamian, Frédéric; … - HAL - 2008

In this paper, we propose a behavioural approach to determine the extent to which the consumer/citizen distinction …

Persistent link: https://www.econbiz.de/10008794810

Complementarity and the resource curse

Silve, Arthur - HAL - 2012

the stakes of political competition, and therefore reduce the intensity of the conflict over political power. In …

Persistent link: https://www.econbiz.de/10010738862