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Bazen, Stephen; Moyes, Patrick - HAL - 2011

Stochastic dominance has typically been used with a special emphasis on risk and inequality reduction something captured by the concavity of the utility function in the expected utility model. We claim that the applicability of the stochastic dominance approach goes far beyond risk and...

Persistent link: https://www.econbiz.de/10010930180

Government Solvency, Austerity and Fiscal Consolidation in the OECD: A Keynesian Appraisal of Transversality and No Ponzi Game Conditions

Azizi, Karim; Canry, Nicolas; Chatelain, Jean-Bernard; … - HAL - 2013

This paper investigates the relevance of the No-Ponzi game condition for public debt (i.e. the public debt growth rates has to be lower than the real interest rate, a necessary assumption for Ricardian equivalence) and of the transversality condition for the GDP growth rate (i.e. the GDP growth...

Persistent link: https://www.econbiz.de/10011025565

Government Solvency, Austerity and Fiscal Consolidation in the OECD: A Keynesian Appraisal of Transversality and No Ponzi Game Conditions

Azizi, Karim; Canry, Nicolas; Chatelain, Jean-Bernard; … - HAL - 2013

This paper investigates the relevance of the No-Ponzi game condition for public debt (i.e. the public debt growth rate has to be lower than the real interest rate, a necessary assumption for Ricardian equivalence) and of the transversality condition for the GDP growth rate (i.e. the GDP growth...

Persistent link: https://www.econbiz.de/10011026215

Shouting to be Heard in Advertising

Anderson, Simon P.; Palma, André De - HAL - 2012

Advertising competes for scarce consumer attention, so more profitable advertisers send more messages to break through …

Persistent link: https://www.econbiz.de/10010899933

Intransparent Markets and Intra-Industry Trade

Gormsen, Christian - HAL - 2012

trade interacts with this problem of market intransparency. Sellers must communicate their offers through costly advertising …

Persistent link: https://www.econbiz.de/10010635068

Advertising and R&D: Theory and evidence from France

Askenazy, Philippe; Breda, Thomas; Irac, Delphine - HAL - 2010

&D, advertising and the competitive environment.The empirical findings confirm the predictions of a dynamic model that complements … advertising in order to extract maximal rents; thus, lower costs of ads may favor R&D. …

Persistent link: https://www.econbiz.de/10010738853

Le modèle ABC face aux mutations des fonctions opérationnelles

Djerbi, Zouhair; Ayoub, Samir - HAL - 2011

Le contrôle de gestion a connu une mutation par l'adoption de nouvelles méthodes de comptabilité de gestion. L'apparition du modèle ABC témoigne de cette mutation. Parallèlement à cette évolution, les fonctions opérationnelles ont connu d'importantes transformations, conduisant à une...

Persistent link: https://www.econbiz.de/10009386766

Marketing : comprendre l'origine historique

Volle, Pierre - HAL - 2011

Après avoir montré de quelle manière l'histoire officielle du marketing est actuellement remise en cause, le chapitre … se donne pour objectif de mieux comprendre comment le marketing a évolué depuis près de deux siècles. Pour ce faire, nous … exposons tout d'abord la controverse sur l'origine du marketing, puis nous présentons quelques pratiques et institutions …

Persistent link: https://www.econbiz.de/10009367999

Meta-analysis for marketing research

Laroche, Patrice; Soulez, Sébastien - HAL - 2012

-analysis in marketing research. Meta-analysis is the statistical analysis of a large collection of results from individual studies … stages of meta-analysis, two applications of meta-analytic procedure in marketing are presented and recommendations are … suggested for marketing researchers who want to perform a meta-analysis accurately. …

Persistent link: https://www.econbiz.de/10010898439

Le lancement d'un nouveau réseau de transports en commun : le cas de Riom

Cissé, Mélanie - HAL - 2010

stratégies marketing mis en œuvre pour gagner en notoriété, en image et en fréquentation. Chacun des objectifs marketings sont … présentés pour illustrer l'importance d'un plan marketing pour assurer la réussite commerciale du réseau. …

Persistent link: https://www.econbiz.de/10010898555