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de Stuttgart. Le niveau d'accessibilité de ces deux réseaux a d'abord été présenté selon les types de réseaux et les … déterminer de quelle manière les politiques observées à Lyon et à Stuttgart correspondent à la mise en œuvre d'une politique plus …
Persistent link: https://www.econbiz.de/10008793793
main barriers to responsible consumption: the willingness-to-pay for it, which relates to consumer social preferences; and … the information asymmetry between companies and consumers. The economic literature shows that consumer social preferences … on the existence of labels, which truthfully identify the CSR products. Public policies may promote consumer social …
Persistent link: https://www.econbiz.de/10010587828
While adding to the academic knowledge about product placement, this exploratory research comforts the advertisers in their communication choice for the technique. It focuses on the efficiency as a result of a relationship between a spectator and a movie (before, during and after viewing the...
Persistent link: https://www.econbiz.de/10008790860
This research incorporates into a single model characteristics of product placements in films and characteristics of the consumers and their viewing environment to assess the memorability of the placements. Eleven movies containing a total of 98 placements of varied characteristics were coded....
Persistent link: https://www.econbiz.de/10008791024
Several studies have shown the potential of product placement use. Since traditional media have become saturated, this communication technique benefits from growing interest. Consequently, product and/or brand placements have mushroomed, especially in Hollywood movies, but not always with the...
Persistent link: https://www.econbiz.de/10008792527
While adding to the academic knowledge about product placement, this exploratory research comforts the advertisers in their communication choice for the technique. It focuses on the efficiency as a result of a relationship between a spectator and a movie (before, during and after viewing the...
Persistent link: https://www.econbiz.de/10008793133
In this paper, we propose a behavioural approach to determine the extent to which the consumer/citizen distinction …
Persistent link: https://www.econbiz.de/10008794810
Observing the weakness in the previous structural analyses on EKC formation, in this paper, author deepens the analysis into the detailed data of production and SO2 emission intensity of China's 29 industrial sectors (occupying over 98% of the total industrial production) in each province during...
Persistent link: https://www.econbiz.de/10008855844
In the economic literature it is generally found that trade openness affects environment through various channels …. While the mechanisms through which trade is associated with pollution are largely investigated theoretically and empirically …, the role played by each trade component has not yet received enough attention. This paper attempts to bridge this gap by …
Persistent link: https://www.econbiz.de/10009643223
combine trade, aid and investment, which may create 'lock-in' effects. China's trade and investment focus on the commodities …
Persistent link: https://www.econbiz.de/10009353553