Showing 1 - 10 of 19
'intention de boycott. …
Persistent link: https://www.econbiz.de/10010543502
rédemption - modifient l'intention de boycott et de fidélité à la marque. Le terrain retenu est celui d'un appel au boycott … trois stratégies de réponse ont un impact contrasté sur les inputs du modèle (la probabilité de succès du boycott et la …
Persistent link: https://www.econbiz.de/10009295294
réponse, le démenti, et les excuses - modifient l'intention de boycott et de réachat. Le terrain retenu est celui d'un appel … au boycott dénonçant l'utilisation de traitements chimiques de la viande vendue en grande distribution. Les résultats …
Persistent link: https://www.econbiz.de/10010898533
'intention de boycott. …
Persistent link: https://www.econbiz.de/10010899247
The aim of this communication is to study the effectiveness of complaint management according to the quality of the relationship between the firm and the customer. We compare interactional (relational) and distributive (monetary) compensation in terms of preference for loyal and new customers....
Persistent link: https://www.econbiz.de/10010543499
The aim of this communication is to study the effectiveness of complaint management according to the quality of the relationship between the firm and the customer. We compare interactional (relational) and distributive (monetary) compensation in terms of preference for loyal and new customers....
Persistent link: https://www.econbiz.de/10010550927
Based on Hume's major philosophical works and on some of his Essays, this paper discusses formally the feasibility, from a Humean point of view, of a welfare policy which would aim at promoting the highest individual happiness whereas individual decisions, like individual happiness, are...
Persistent link: https://www.econbiz.de/10009226838
Textbooks and manuals on management suggest that managers are heroes who deal with difficult problems of collective adaptation and change. American films are similarly built on the premise of a hero confronted with extremely difficult situations. What if this hero figure promoted for so long in...
Persistent link: https://www.econbiz.de/10010550433
This paper examines the usefulness of customer satisfaction to analysts when preparing their earnings forecasts. We draw on theory in marketing to predict how customer satisfaction should be associated with earnings forecasts and forecast errors. We assembled a dataset of companies studied in...
Persistent link: https://www.econbiz.de/10010535374
Due to the introduction of new services, the volume of data transferred in mobile networks is rapidly growing and operators periodically face the necessity to upgrade their network. Such upgrades allow them to increase the capacity and provide adequate Quality of Service (QoS). In this paper we...
Persistent link: https://www.econbiz.de/10009323275