Narrow search
Showing 1 - 10 of 56
Cover Image
THE EFFECTS OF COUNTERFEIT ON LUXURY BRAND BUYING BEHAVIOR, IN TERMS OF CONSUMPTION EXPERIENCE
Mourad, Siham; Valette-Florence, P. - HAL - 2011
few of them consider luxury brand consumers and counterfeiting. Our research attempts to contribute to this field by … studying strategies adopted by luxury brand consumers in the face of counterfeiting (Commuri 2009). To do so, we use the …
Persistent link: https://www.econbiz.de/10009418538
Cover Image
Demand for Luxury Goods in a World of Income Disparities
Ray, Anna; Vatan, Antoine - HAL - 2013
This paper approaches international trade in luxury goods from demand side. It associates demand for luxury goods with within-country income disparities, via a social interactions component, the so-called Veblen effect (Veblen 1899). In the theoretical part, we propose a simple model of vertical...
Persistent link: https://www.econbiz.de/10010775820
Cover Image
Demand for Luxury Goods in a World of Income Disparities
Ray, Anna; Vatan, Antoine - HAL - 2013
This paper approaches international trade in luxury goods from demand side. It associates demand for luxury goods with within-country income disparities, via a social interactions component, the so-called Veblen effect (Veblen 1899). In the theoretical part, we propose a simple model of vertical...
Persistent link: https://www.econbiz.de/10011026182
Cover Image
L'influence de la marque, de la juxtaposition et de la coordination sur l'évaluation et l'intention d'achat : une approche expérimentale en magasin
Lessassy, L.; Jolibert, A. - HAL - 2010
L'influence des marques de distributeur sur le rayon a été négligée au profit de la coordination et de la juxtaposition des produits Cette recherche porte sur la manière dont les marques de distributeur ou nationales par leur interaction avec leur juxtaposition et leur coordination,...
Persistent link: https://www.econbiz.de/10008789376
Cover Image
Copyright and brands in the digital age: Internalizing the externalities of meaning
Bomsel, Olivier - HAL - 2013
the concept of brand? And if so, how do copyright and trademark institutions work together to stimulate and promote … allow the appropriation of a meaningful good also confer a brand on it, identifying its sources. This leads to mixed …
Persistent link: https://www.econbiz.de/10008789455
Cover Image
How well does brand personality predict brand choice ?
Ambroise, Laure; Ferrandi, Jean-Marc; Merunka, Diwght; … - HAL - 2004
The research proposes a methodology allowing both the construction of a brand personality scale and the test of the … ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and … confirmatory analyses. A brand personality structure composed of 12 facets is uncovered and allows clearly differentiating brands …
Persistent link: https://www.econbiz.de/10008788845
Cover Image
INTER-ORGANIZATIONAL ISSUES TOWARD A "GREENER" SUPPLY CHAIN
Zouari, D. - HAL - 2011
Recent changes in environmental legislation have focused company thinking on business practices, particularly concerning the importance of integrating environmental concerns like outsourcing and procurement in supply chain networks. Supply chain partners are becoming progressively more...
Persistent link: https://www.econbiz.de/10009393799
Cover Image
SUPPLY CHAIN MANAGEMENT : PORTEE ET LIMITES - L'apport des théories des réseaux -
Zéroual, Thomas; Blanquart, Corinne; Carbone, Valentina - HAL - 2011
L'adoption de la démarche Supply Chain Management (SCM), centrée sur la logistique, apparaît comme un outil de performance pour la firme, puisque son ambition affichée est de répondre au triple objectif d'amélioration des niveaux de service, de réduction des coûts et de création de...
Persistent link: https://www.econbiz.de/10009644793
Cover Image
Coordination model for Supply Chain Management (SCM): an example in the application of the production planning process
Affonso, Roberta; Grabot, Bernard; Marcotte, Francois - HAL - 2009
The coordination of companies in the supply chain (SC) is a pillar of achieving better overall performance. Although often studied, research does not usually take into account the influence of the relationships amongst companies in the supply chain. Marcotte et al. [1] propose a collaborative...
Persistent link: https://www.econbiz.de/10010754483
Cover Image
Cooperation in Supply Chains: from practical problems to conceptual models
Hémont, Florian; Grabot, Bernard; Mayere, Anne - HAL - 2010
Improving the performance of supply chains is a critical issue in nowadays industry. In that purpose, cooperation between partners motivates a great attention. Technical aspects of current cooperation procedures as promoted by large companies are firstly described, and compared to some real...
Persistent link: https://www.econbiz.de/10010747959