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Hedonic and symbolic consumption perceived values: opportunities for innovators and designers in the fields of brand and product design
Mathews, Clarinda; Ambroise, Laure; Brignier, Jean-Marie - HAL - 2009
and today's innovation and design issues, we indicate theoretical and managerial implications emphasizing the interest of …
Persistent link: https://www.econbiz.de/10009401084
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RELATIONSHIP MARKETING OF SERVICES: AN ANALYSIS OF SERVICE QUALITY AND SERVICE ENCOUNTERS THROUGH RELATIONAL NORMS -A DYADIC APPROACH BETWEEN BANK ACCOUNT MANAGERS AND SMES -
Prim-Allaz, Isabelle - HAL - 1999
The combined pressures of desintermediation, deregulation, and industrial restructuring have helped to redefine the nature and importance of bank-client relationships (Schell, 1996). Directors or treasurers of companies often recognize that their relationship is with the bank account manager,...
Persistent link: https://www.econbiz.de/10008790421
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Image and personality: two complementary tools to position and differentiate retailers
Louis, Didier; Lombart, Cindy - HAL - 2011
The objective of this research is to study retailers' positioning and the way they are different from each other through the concepts of image and personality. To illustrate this point, eight retailers in three sectors (grocery, clothing and sport articles) that are leading retailers in France...
Persistent link: https://www.econbiz.de/10010752353
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When cost improvements harm consumers
Gruyer, Nicolas; Bontems, Philippe - HAL - 2007
This paper demonstrates that in a vertical structure, improving cost efficiency might sometimes be detrimental to consumers, by increasing market price. This is in stark contrast to the standard result in oligopoly theory which suggests that the surplus generates by any efficiency gain in...
Persistent link: https://www.econbiz.de/10010898592
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How institutions affect retailers' internationalization ?
Durand, Cédric - HAL - 2007
This paper examines the institutional and economic factors determining success and failure of global retailers abroad through the trajectories of Wal-Mart and Carrefour. Three kinds of explanations are considered : the time and modalities of entry and development, the factors that allow the...
Persistent link: https://www.econbiz.de/10008794865
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Multi-Channel Retail Supply Chain Management: Fulfillment systems in Multi-Channel Retailing - Customer Expectations and Economic Performance
Lang, Gerald - HAL - 2010
Increasingly, store-based retailers are opening an additional online sales channel and becoming multi-channel retailers. The integration of these different channels raises the question how to redefine the strategic marketing elements and the operations, as the two channels have different...
Persistent link: https://www.econbiz.de/10008833314
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Teenagers in the Contemporary City: Hypermodern Times, Spaces and Practices // Temps, espaces et pratiques des adolescents Les pistes de l'hypermodernité
Gwiazdzinski, Luc - HAL - 2013
This chapter aims to examine teenagers' practices in public space, the modes of appropriation that stigmatise certain types of places and worry parents and adults, particularly in the evening and at night. It is based for the most part on a study conducted for the French Union of Holiday Centres...
Persistent link: https://www.econbiz.de/10010935039
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THE CREATIVE RATIONALITY AS A KEY DRIVER FOR ENHANCING INNOVATION CAPABILITY
Forest, Joelle - HAL - 2009
Several recent works point out that design is one of the main driver of innovation. Therefore, it is interesting to … analyze how design contributes to these last process. The point of view we present in this communication assumes that design …
Persistent link: https://www.econbiz.de/10009294616
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Managing grasslands biodiversity at a landscape level to foster ecosystem services in intensive cereal systems: from ecological knowledge to collective action
Bretagnolle, Vincent; Berthet, Elsa - HAL - 2012
Effective solutions for integrating agricultural development and conservation of biodiversity at the landscape scale remain to be identified. We present a case study in an intensively farmed French cereal plain, where the reintroduction of grasslands has been proposed first for conservation...
Persistent link: https://www.econbiz.de/10010605330
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THE DESIGN AND CHARACTERISTICS OF LOW COST PRODUCTS
Chen, Milena Klasing - HAL - 2013
sample of 50 products recognized as "low cost") and aims to develop a framework to classify them through their design …, following a functionalist design approach; and ii) 'smart low cost design', that develops a less costly new product from scratch … answering to consumer needs, and that can be linked to innovative design theories. These two models should not be mixed up with …
Persistent link: https://www.econbiz.de/10010729048