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This paper examines the institutional and economic factors determining success and failure of global retailers abroad through the trajectories of Wal-Mart and Carrefour. Three kinds of explanations are considered : the time and modalities of entry and development, the factors that allow the...
Persistent link: https://www.econbiz.de/10008794865
Increasingly, store-based retailers are opening an additional online sales channel and becoming multi-channel retailers. The integration of these different channels raises the question how to redefine the strategic marketing elements and the operations, as the two channels have different...
Persistent link: https://www.econbiz.de/10008833314
The objective of this research is to study retailers' positioning and the way they are different from each other through the concepts of image and personality. To illustrate this point, eight retailers in three sectors (grocery, clothing and sport articles) that are leading retailers in France...
Persistent link: https://www.econbiz.de/10010752353
This paper demonstrates that in a vertical structure, improving cost efficiency might sometimes be detrimental to consumers, by increasing market price. This is in stark contrast to the standard result in oligopoly theory which suggests that the surplus generates by any efficiency gain in...
Persistent link: https://www.econbiz.de/10010898592
(comme système de valeurs) de la culture montre que les entrepreneurs de cette région sont en réalité profondément divisés … par la diversité des motivations qui les animent. L'application d'une conception sémiotique de la culture conduit à s …'intéresser à la culture entrepreneuriale sous l'angle de la spécificité des représentations véhiculées par les entrepreneurs d …
Persistent link: https://www.econbiz.de/10008793022
culture d'entreprise, un des facteurs déterminant l'efficacité des négociations portant sur l'attribution des ressources … ces notions. L'objectif de la démonstration qui suit est de proposer une définition aux concepts de culture, maîtrise et …
Persistent link: https://www.econbiz.de/10008793339
In a digital economy which is increasingly becoming an information and attention-based economy, search engines are occupying a central role shaped by the symbolic status of Google both in terms of its renown and its dominance of internet traffic. Despite their importance, economic models and...
Persistent link: https://www.econbiz.de/10008794805
Cette communication rend compte des résultats d'une étude en cours visant à évaluer les retombées des organisations culturelles pour leurs principaux bailleurs de fonds : les municipalités. L'analyse du financement des organisations culturelles nous a semblé être un préalable...
Persistent link: https://www.econbiz.de/10008924963
Le concept de culture tend à être employé de façon de plus en plus courante, au prix de simplifications quant aux …
Persistent link: https://www.econbiz.de/10009001231
distinction proposée par A. M. Guillemard entre culture des âges et police des âges, elle insiste sur le poids de la culture des …
Persistent link: https://www.econbiz.de/10008789061