-economic characteristics, this analysis takes individual media consumption into account, as a determinant of opinion about immigration. Our … preferences. Moreover, media exposure appears as a key determinant of beliefs: individuals who spend more time to get informed on …

How far can the media protect or undermine democratic institutions in unconsolidated democracies, and how persuasive …

understudied is the effect of mass media, as the main source of political information, on voter turnout in new democracies. This … theoretical framework suggests that media access and freedom affect turnout. We test our predictions in a sample of 60 developing … countries over the period 1980-2005. We find that media penetration, as measured by radio ownership, fosters turnout, whereas …

Advertising competes for scarce consumer attention, so more profitable advertisers send more messages to break through …

trade interacts with this problem of market intransparency. Sellers must communicate their offers through costly advertising …

&D, advertising and the competitive environment.The empirical findings confirm the predictions of a dynamic model that complements … advertising in order to extract maximal rents; thus, lower costs of ads may favor R&D. …

Après avoir montré de quelle manière l'histoire officielle du marketing est actuellement remise en cause, le chapitre … se donne pour objectif de mieux comprendre comment le marketing a évolué depuis près de deux siècles. Pour ce faire, nous … exposons tout d'abord la controverse sur l'origine du marketing, puis nous présentons quelques pratiques et institutions …

-analysis in marketing research. Meta-analysis is the statistical analysis of a large collection of results from individual studies … stages of meta-analysis, two applications of meta-analytic procedure in marketing are presented and recommendations are … suggested for marketing researchers who want to perform a meta-analysis accurately. …

stratégies marketing mis en œuvre pour gagner en notoriété, en image et en fréquentation. Chacun des objectifs marketings sont … présentés pour illustrer l'importance d'un plan marketing pour assurer la réussite commerciale du réseau. …