Narrow search
Showing 1 - 10 of 34
Cover Image
Paradigm Shift
Besancenot, Damien; Dogguy, Habib - HAL - 2011
This paper analyses the consequences of young researchers' scientifc choice on the dynamics of sciences. We develop a simple two state mean field game model to analyze the competition between two paradigms based on Kuhn's theory of scientifc revolutions. At the beginning of their career, young...
Persistent link: https://www.econbiz.de/10010930166
Cover Image
Are City Logistics Solutions Sustainable? The case of Cityporto
Gonzalez-Feliu, Jesus; Morana, Joelle - HAL - 2011
City logistics is a field that studies the best solutions for urban freight distribution with high environmental objectives. However, most actions are started by public authorities without taking into account the impacts of the new organizational schemas in the existing distribution enterprises'...
Persistent link: https://www.econbiz.de/10010820943
Cover Image
Are City Logistics Solutions Sustainable? The Cityporto case
Gonzalez-Feliu, Jesus; Morana, Joelle - HAL - 2010
Urban logistics is a field that studies the best solutions for urban freight distribution with high environmental objectives. However, most actions are started by public authorities without taking into account the impacts of the new organizational schemas in the existing distribution...
Persistent link: https://www.econbiz.de/10008791795
Cover Image
The coming out of the "new consumer"
Batat, Wided - HAL - 2011
The postmodern paradigm based on a cultural and a symbolic perspective in marketing and consumer behaviour research … emerges from the criticism of the utilitarian logic that has prevailed in the research community in marketing and led …. As shown by Bergadaà (2006), researchers engaged in this path consider that the role of marketing in the contemporary …
Persistent link: https://www.econbiz.de/10009132769
Cover Image
Les médicaments orphelins : rétrospective et perspectives du marché européen Orphan drugs : retrospective and prospective analysis of the european market
Fauvelle, Khristina - HAL - 2012
L'industrie pharmaceutique, en mutation, est en quête de relais de croissance. Les médicaments orphelins sont destinés à traiter les maladies rares, dont la prévalence statistique est inférieure à 1 personne sur 2000. Les milliers de maladies rares affectent dans leur ensemble des...
Persistent link: https://www.econbiz.de/10010630686
Cover Image
Integration-segregation decisions under general value functions : "Create your own bundle -- choose 1, 2, or all 3 !"
Egozcue, Martín; Massoni, Sébastien; Wong, Wing-Keung; … - HAL - 2012
marketing of consumer products. Such decisions are inherently complex and depend on factors such as the underlying product …
Persistent link: https://www.econbiz.de/10010635168
Cover Image
Marketing : comprendre l'origine historique
Volle, Pierre - HAL - 2011
Après avoir montré de quelle manière l'histoire officielle du marketing est actuellement remise en cause, le chapitre … se donne pour objectif de mieux comprendre comment le marketing a évolué depuis près de deux siècles. Pour ce faire, nous … exposons tout d'abord la controverse sur l'origine du marketing, puis nous présentons quelques pratiques et institutions …
Persistent link: https://www.econbiz.de/10009367999
Cover Image
Incentives and Governance of Distributer Networks :
Ruffier, Jean; Tan, Lihua - HAL - 2010
TAN Lihua & Jean RUFFIER (2010), Incentives and Governance of Distributer Networks : The Case of a Foreign-Funded Paint and Coating Materials Enterprise, Chinese Sociology and Anthropology, Spring 2010 issue, New York
Persistent link: https://www.econbiz.de/10009370864
Cover Image
Incentives and Governance of Distributer Networks : The Case of a Foreign-Funded Paint and Coating Materials Enterprise
Ruffier, Jean; Tan, Lihua - HAL - 2010
How a Japanese company managed a distributors network in China. The study describes some changes in firm strategies, how these changes were implemented. The result is a multi-strategies network with different dependance links between distributors and the industrial firm.
Persistent link: https://www.econbiz.de/10009370865
Cover Image
Le modèle ABC face aux mutations des fonctions opérationnelles
Djerbi, Zouhair; Ayoub, Samir - HAL - 2011
Le contrôle de gestion a connu une mutation par l'adoption de nouvelles méthodes de comptabilité de gestion. L'apparition du modèle ABC témoigne de cette mutation. Parallèlement à cette évolution, les fonctions opérationnelles ont connu d'importantes transformations, conduisant à une...
Persistent link: https://www.econbiz.de/10009386766