Similar Search Results

Besancenot, Damien; Dogguy, Habib - HAL - 2011

This paper analyses the consequences of young researchers' scientifc choice on the dynamics of sciences. We develop a simple two state mean field game model to analyze the competition between two paradigms based on Kuhn's theory of scientifc revolutions. At the beginning of their career, young...

Persistent link: https://www.econbiz.de/10010930166

Are City Logistics Solutions Sustainable? The case of Cityporto

Gonzalez-Feliu, Jesus; Morana, Joelle - HAL - 2011

City logistics is a field that studies the best solutions for urban freight distribution with high environmental objectives. However, most actions are started by public authorities without taking into account the impacts of the new organizational schemas in the existing distribution enterprises'...

Persistent link: https://www.econbiz.de/10010820943

Are City Logistics Solutions Sustainable? The Cityporto case

Gonzalez-Feliu, Jesus; Morana, Joelle - HAL - 2010

Urban logistics is a field that studies the best solutions for urban freight distribution with high environmental objectives. However, most actions are started by public authorities without taking into account the impacts of the new organizational schemas in the existing distribution...

Persistent link: https://www.econbiz.de/10008791795

Le modèle ABC face aux mutations des fonctions opérationnelles

Djerbi, Zouhair; Ayoub, Samir - HAL - 2011

Le contrôle de gestion a connu une mutation par l'adoption de nouvelles méthodes de comptabilité de gestion. L'apparition du modèle ABC témoigne de cette mutation. Parallèlement à cette évolution, les fonctions opérationnelles ont connu d'importantes transformations, conduisant à une...

Persistent link: https://www.econbiz.de/10009386766

Marketing : comprendre l'origine historique

Volle, Pierre - HAL - 2011

Après avoir montré de quelle manière l'histoire officielle du marketing est actuellement remise en cause, le chapitre … se donne pour objectif de mieux comprendre comment le marketing a évolué depuis près de deux siècles. Pour ce faire, nous … exposons tout d'abord la controverse sur l'origine du marketing, puis nous présentons quelques pratiques et institutions …

Persistent link: https://www.econbiz.de/10009367999

Meta-analysis for marketing research

Laroche, Patrice; Soulez, Sébastien - HAL - 2012

-analysis in marketing research. Meta-analysis is the statistical analysis of a large collection of results from individual studies … stages of meta-analysis, two applications of meta-analytic procedure in marketing are presented and recommendations are … suggested for marketing researchers who want to perform a meta-analysis accurately. …

Persistent link: https://www.econbiz.de/10010898439

Le lancement d'un nouveau réseau de transports en commun : le cas de Riom

Cissé, Mélanie - HAL - 2010

stratégies marketing mis en œuvre pour gagner en notoriété, en image et en fréquentation. Chacun des objectifs marketings sont … présentés pour illustrer l'importance d'un plan marketing pour assurer la réussite commerciale du réseau. …

Persistent link: https://www.econbiz.de/10010898555

The proposal of two local marketing approaches inspired by the different practices of Wall Street Institute France Isère and Wall Street Institute China Shenzhen

Wu, Simin - HAL - 2013

, sales and others. An analysis of these differences is given in the dissertation followed by two local marketing proposals …

Persistent link: https://www.econbiz.de/10010898590

Des données aux agents : la simulation réaliste de populations diversifiées de clients

Mathieu, Philippe; Picault, Sébastien - HAL - 2013

L'usage croissant de la simulation multi-agents pour modéliser des systèmes pourvoyeurs de grandes quantités de données, suppose l'identification automatique des paramètres pertinents ou l'extraction de connaissances à partir des données réelles, faute de quoi la fiabilité des...

Persistent link: https://www.econbiz.de/10010898823

A Network Approach to Understanding "Green Buying": A Literature Review

Xu, Susanna; Walker, Helen; Nairn, Agnès; Johnsen, Thomas - HAL - 2007

Consumers and organisations are increasingly considering longer term sustainability issues when they purchase or supply goods or services: "green buying" appears to be gaining momentum. However, progress is slow and the percentage of green purchases has remained static at 2% for the last two...

Persistent link: https://www.econbiz.de/10010898859