This paper examines consumption of televised sport from a socio-economic perspective and offers answers to several questions: How has the relationship between television and sport developed? What role has television played in the development of sporting competitions? What is the current offer in...

The objective of this research is to explore the decision-making process of consumers when faced with food products that have values-based labels.

Brand names and other brand elements are often displayed on one’s body or clothes for the purpose of personal value expression. Despite the frequency of such brand displays in the marketplace, we know little about how consumers respond to seeing brands in this fashion. A recent view of...

The literature from psychology and gerontology suggests that older persons have reduced cognitive abilities, and an increased risk aversion. On this basis, we predict that their decision process will be shrunk, in three manners: a smaller consideration set, a focus on the previous brand (leading...

This paper presents the building and validation of a new personality inventory measuring 23 traits of personality and dedicated to market research applications. <p> Validation has been realized with two consumer panels, managed by Mediametrie and BVA institute. <p> The main objective of the research...</p></p>

This paper uses neo-institutional economics (I.E.) to examine why French film production firms have lost their competitive advantage to their American competitors from 1895 to 1998. I.E. posits that major institutional changes result in changes in firms' strategic assets and strategies as well...

This paper is an investigation into whether and under which conditions consistency between brand name and logo may positively influence consumer attitudes toward brands through three studies.

This article applies to microeconomics a classic distinction of the philosophy of language, i.e., that between analytical and synthetic propositions.

Warm-glow refers to other-serving behavior that is valuable for the actor per se, apart from its social implications. We provide axiomatic foundations for warm-glow by viewing it as a form of preference for larger choice sets driven by one's desire for freedom to act selfishly. Specifically, an...

At a very early age, the child becomes a real consumer and the prices becomes part of his daily basis. This exploratory study shows that the child acquires a knowledge of prices through a non linear and non cumulative training, marked out by formative incidents. He uses measures and strategies...