//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Harvard Graduate School of Business Administration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die 1:1-Zukunft : Strategien f...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
8
Marketing management
7
Beziehungsmarketing
6
Marketing
6
Relationship marketing
6
Market research
3
Marktforschung
3
Consumer behaviour
2
Customer satisfaction
2
Customer service
2
Einzelhandel
2
Konsumentenverhalten
2
Kundenmanagement
2
Kundenorientierung
2
Kundenservice
2
Kundenzufriedenheit
2
Retail trade
2
Strategic management
2
Strategisches Management
2
Unternehmenswachstum
2
Automation
1
Automatisierung
1
Beziehungsmanagement
1
Brand
1
Competition
1
Computerized method
1
Computerunterstützung
1
Consumer goods industry
1
Consumer society
1
Firm growth
1
Handelsmarke
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Konsumgesellschaft
1
Konsumgüterindustrie
1
Kundendienst
1
Loyalität
1
Markenartikel
1
Markenname
1
more ...
less ...
Type of publication
All
Book / Working Paper
13
Type of publication (narrower categories)
All
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
2
Glossar enthalten
2
Glossary included
2
Reprint
2
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
13
Author
All
Barwise, Patrick
1
Dolan, Robert J.
1
Jaworski, Bernard J.
1
Joachimsthaler, Erich
1
Joachimsthaler, Erich A.
1
Johnson, Brian
1
Kumar, Nirmalya
1
MacMillan, Ian C.
1
McGrath, Rita Gunther
1
Meehan, Sean A.
1
Nunes, Paul
1
Rayport, Jeffrey F.
1
Reichheld, Frederick F.
1
Silk, Alvin J.
1
Steenkamp, Jan-Benedict E. M.
1
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
Springer Fachmedien Wiesbaden
144
American Marketing Association
59
IGI Global
27
Books on Demand GmbH <Norderstedt>
26
Fördergesellschaft Marketing an der Universität Augsburg
19
Verlag Dr. Kovač
19
Verlag Franz Vahlen
18
Haufe-Lexware GmbH & Co. KG
17
National Bureau of Economic Research
16
European Society for Opinion and Marketing Research
15
OECD
14
Fachhochschule Reutlingen / European School of Business
12
Information Resources Management Association
12
Springer-Verlag GmbH
11
De Gruyter Oldenbourg
10
Edward Elgar Publishing
10
W. Kohlhammer GmbH
10
Wiley-VCH
10
AMACOM
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Duncker & Humblot
8
Erasmus Research Institute of Management
8
Erich-Schmidt-Verlag
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
NetLibrary, Inc
8
Nomos Verlagsgesellschaft
8
Springer Gabler <Firma>
8
UVK Verlagsgesellschaft mbH
8
Uni-Taschenbücher GmbH
8
Universität St. Gallen
8
Chartered Institute of Marketing
7
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
7
American Management Association
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Shaker Verlag
6
USA / General Accounting Office
6
Universität Mannheim
6
Berliner Wissenschafts-Verlag
5
Campus Verlag
5
more ...
less ...
Published in...
All
A Harvard business review paperback
1
Ideas with impact
1
Management dilemmas
1
The Harvard business review paperback series
1
The practice of management series
1
The results-driven manager series
1
What is? series
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
2
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
3
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
4
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
5
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
6
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
7
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
Saved in:
8
Strategic marketing management : readings
Dolan, Robert J.
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000848495
Saved in:
9
Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich
;
Joachimsthaler, Erich A.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414575
Saved in:
10
MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther
;
MacMillan, Ian C.
-
2005
Persistent link: https://www.econbiz.de/10002346613
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->