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~institution:"Harvard Graduate School of Business Administration"
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Marketingmanagement
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Harvard Graduate School of Business Administration
Springer Fachmedien Wiesbaden
135
American Marketing Association
59
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52
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40
Books on Demand GmbH <Norderstedt>
32
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22
Fördergesellschaft Marketing an der Universität Augsburg
19
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ECONIS (ZBW)
12
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1
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
2
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
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3
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
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4
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
5
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
6
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
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7
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
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8
Strategic marketing management : readings
Dolan, Robert J.
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000848495
Saved in:
9
MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther
;
MacMillan, Ian C.
-
2005
Persistent link: https://www.econbiz.de/10002346613
Saved in:
10
The ultimate question : for opening the door to good profits and true growth
Reichheld, Frederick F.
-
2006
Persistent link: https://www.econbiz.de/10003085713
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