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~institution:"Harvard Graduate School of Business Administration"
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A Seat at the table : how top...
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Beziehungsmarketing
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Harvard Graduate School of Business Administration
Springer Fachmedien Wiesbaden
529
Verlag Dr. Kovač
89
Haufe-Lexware GmbH & Co. KG
57
Springer Gabler <Firma>
45
American Marketing Association
38
Verlag Franz Vahlen
38
Gesellschaft zur Erforschung des Markenwesens
36
Springer-Verlag GmbH
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De Gruyter Oldenbourg
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RWTH Aachen
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Books on Demand GmbH <Norderstedt>
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IGI Global
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Edward Elgar Publishing
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OECD
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UVK Verlagsgesellschaft mbH
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Springer International Publishing
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Nomos Verlagsgesellschaft
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Duncker & Humblot
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Friedrich-Schiller-Universität Jena
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Uni-Taschenbücher GmbH
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Erich-Schmidt-Verlag
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Fördergesellschaft Marketing an der Universität Augsburg
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Deutscher Dialogmarketing Verband
17
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
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Technische Universität Braunschweig
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Bundesstelle für Außenhandelsinformation <Köln>
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Campus Verlag
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European Society for Opinion and Marketing Research
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Forschungsinstitut für Absatz und Handel <Sankt Gallen>
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Universität Mannheim
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A Harvard business review paperback
1
Leadership for the common good
1
The practice of management series
1
The results-driven manager series
1
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ECONIS (ZBW)
11
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1
Strategic marketing management : readings
Dolan, Robert J.
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000848495
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2
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
3
The ultimate question : for opening the door to good profits and true growth
Reichheld, Frederick F.
-
2006
Persistent link: https://www.econbiz.de/10003085713
Saved in:
4
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
5
Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich
;
Joachimsthaler, Erich A.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414575
Saved in:
6
Five minds for the future
Gardner, Howard
-
2006
Minds viewed globally: a personal introduction -- The disciplined mind -- The synthesizing mind -- The creating mind -- The respectful mind -- The ethical mind -- Conclusion: toward the cultivation of the five minds
Persistent link: https://www.econbiz.de/10003383498
Saved in:
7
Hard facts, dangerous half-truths, and total nonsense : profiting from evidence-based management
Pfeffer, Jeffrey
;
Sutton, Robert I.
-
2006
Persistent link: https://www.econbiz.de/10003148590
Saved in:
8
MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther
;
MacMillan, Ian C.
-
2005
Persistent link: https://www.econbiz.de/10002346613
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9
Harvard business review on customer relationship management
2002
Persistent link: https://www.econbiz.de/10001608651
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10
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
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