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~institution:"Harvard Graduate School of Business Administration"
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Analog devices : the half-life system
Kaplan, Robert S.
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1993
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Rev. ed
Persistent link: https://www.econbiz.de/10001730405
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Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
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MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther
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MacMillan, Ian C.
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2005
Persistent link: https://www.econbiz.de/10002346613
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The ultimate question : for opening the door to good profits and true growth
Reichheld, Frederick F.
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2006
Persistent link: https://www.econbiz.de/10003085713
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Harvard business review on customer relationship management
2002
Persistent link: https://www.econbiz.de/10001608651
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Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
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2004
Persistent link: https://www.econbiz.de/10001830108
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Best face forward : why companies must improve their service interfaces with customers
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
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2007
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[Reprint]
Persistent link: https://www.econbiz.de/10001902044
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